Digital Marketing Manager, Website, Advertising

About the American Montessori Society

The American Montessori Society (AMS) is a leading advocate for quality Montessori education.

AMS sets professional standards for Montessori education, informs practices in AMS-accredited schools, and teaches in AMS-affiliated teacher education programs.

It provides an information center for its members, media, and public; a voice in public policy arena; and mobilizes global Montessori community through support services, research, and professional development events.

Thousands of people worldwide enjoy AMS membership and attend its premier conference for professional Montessori educators, The Montessori Event, in person and online.

AMS comprises over 20,000 members, including 1,300 private and public schools.

AMS is classified as a 501(c)(3) tax-exempt, non-profit organization.

Job Title: Digital Marketing Manager, Website, Advertising, and Analytics

Reports to: Senior Director of Marketing and Communications

Classification: Full-time FTE (1.0), Regular, Exempt

Liaises with: All members of the marketing department and staff in all areas of the organization

Designation: Remote working in the Eastern Time Zone. Position involves work-related travel in the United States two-to three times per year.

Responsibilities:

• Improve website performance and paid ad conversions while collaborating with Engagement and Retention and Growth Marketing Managers on content and messaging.
• Oversee AMS's main website: amshq.org, and associated platforms, ensuring seamless user experiences, optimized functionality, and robust analytics reporting.
• Manage relationships with external partners, including AMS's web agency, which will provide support with web development and ongoing SEO.

Digital Marketing Responsibilities

• Oversee AMS's forthcoming WordPress-based website (amshq.org), ensuring accessibility, usability, and high conversions for key actions (e.g., membership sign-ups, event registrations).
• Responsible for optimizing website traffic.
• Create, modify, and maintain fresh content, working closely with other AMS colleagues responsible for developing web content.
• Manage associated AMS platforms, including AMS Learning (Elevate platform), Connect community platform (Higher Logic), AMS Jobs Board (JobBoardHQ), and The Montessori Event (Cvent), evaluating functionality and driving updates or improvements as needed.
• Work collaboratively with marketing colleagues to align web content and ad messaging with broader AMS goals and initiatives.
• Provide guidance to ensure content aligns with SEO, usability, and conversion best practices.
• Collaborate with web agency on additional development, technical updates, and ongoing SEO optimization strategies.

Digital Advertising & Analytics Responsibilities

• Develop, launch, and optimize paid advertising campaigns across Google Ads (Google Ad Grants), and Facebook/Instagram Ads, focusing on lead generation, conversions, and ROI.
• Use Google Analytics and other tools to measure website and campaign performance, creating actionable reports to guide decision-making.
• Continuously track and optimize campaigns for performance, including A/B testing of creatives, landing pages, and ad placements.

Requirements:

• Bachelor's degree in a related field.
• 5 years of experience in digital marketing, with a strong focus on website management, analytics, and paid advertising.
• Hands-on experience managing WordPress websites, including updates, optimizations, and collaboration with external web agencies.
• Proficiency with Google Ads, Facebook/Instagram Ads, and Google Analytics.
• Familiarity with HubSpot or a similar marketing automation platform.
• Knowledge of SEO strategies, including keyword optimization, technical SEO, and content alignment.
• Proven ability to analyze data with relevant reporting and/or data visualization tools and use insights to optimize campaigns, web performance, and user experience.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Exceptional attention to detail and commitment to delivering high-quality results.
• Excellent collaboration and communication skills to work effectively with remote teams.
• Commitment to diversity, equity, and inclusion.

Benefits:

• Medical, Dental, Vision, 403(b), Life Insurance, Long Term Disability and generous Paid Time Off, Sick Days, Holidays and other time off.

Equal Opportunity Employer:

• AMS does not discriminate on the basis of sexual orientation, gender identity or expression, race, color, religion, national origin, sex, age, marital status, disability, veteran status, genetic information, family responsibility, political affiliation or any other status protected by applicable laws.