What are the responsibilities and job description for the Head of Communications and Marketing (North America) position at American President Lines?

ID : 550984

All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.

Location : Alameda, CA, US

Head of Communications and Marketing (North America)

CEVA Logistics provides global supply chain solutions to connect people, products, and providers all around the world. Present in 170 countries and with more than 110,000 employees spread over 1,500 sites, we are well on our way to achieving our vision : to be a Top 5 global 3PL.

We believe that our employees are the key to our success. We want to engage and empower our diverse, global team to co-create value with our customers through our solutions in contract logistics and air, ocean, ground, and finished vehicle transport. That is why CEVA Logistics offers a dynamic and exceptional work environment that fosters personal growth, innovation, and continuous improvement.

DARE TO GROW! Join CEVA Logistics, and you will be part of a team that values imagination, encourages boldness and exemplarity, and is committed to excellence in everything we do. Join us in our mission to shape the future of global logistics as we become a global leader in the logistics industry. As we continue growing at a fast pace, will you “Dare to Grow” with us?

YOUR ROLE

In this role, you will be responsible for a combination of Corporate / Institutional Communications, Digital & Marketing Communications, and Internal Communications in North America (U.S.A., Mexico, Canada).

You will implement CEVA Logistics image and reputation plan and increase awareness and understanding of the company’s activities in a specific region, among all audiences. Leverage the company as a business leader and employer of choice to external audiences through global external communication efforts.

Contribute to global actions, manage regional employee information, managerial communications, and contribute to employees’ motivation and sense of belonging to CEVA Logistics and CMA CGM Group. Identify opportunities for speaking slots within the media, lead generation campaigns, and anticipate risks as well as crises.

Provide Communications guidance and coaching to the Region Managing Director, and propose a set of services to the Region Leadership team. Define and execute marketing campaigns, programs, and initiatives across multiple channels to support business growth. Support M&A activities.

WHAT ARE YOU GOING TO DO?

Provide shared services to Global CEVA’s communications actions
Write / translate editorial content / Optimize the editorial landscape through an identified set
Contribute to CEVA Marketing and Marcom contents
Bring insights to CEVA Logistics global and transverse initiatives
Participate in team meetings, share reporting, budget and actions follow-up

Propose and implement a regional communications strategy, agreed with Chief Communications Officer and the Communications Steerco.

Communications plan within communication guidelines (priorities, budget).

Trade media relations in coordination with HO communication and CMA CGM Group.

Messaging, publication and customer tools.

External events (tradeshows, exhibitions, conferences, customer events).

Commercial advertising, by-line articles, and CEVA sponsoring & partnership.

Contribute to the company digital presence.

Contribute to CEVA employee engagement (Deployment of CEVA internal programs, CEVA messaging and information flows and campaigns, Internal events).

Develop with Communications GHO the CEVA’s image towards external stakeholders.

Media relations, messaging & support local interview scheme.

Country space on cevalogistics.com (when relevant) and Country ID Cards.

Contribution to Crisis communications at local level (e.g., Covid-19).

Local exhibitions, customer seminars, and stakeholders' events.

Marcom / Sales tools (brochure, presentation, Apps, videos) liaising with GHO communications.

Contribute to employees’ motivation and sense of belonging to CEVA Logistics and CMA CGM Group.

Internal Corporate programs’ deployment, strategic decisions, and information.

Local management support to engage employees on Group, CEVA global, and local priorities.

Manage CEVAnet intranet pages related to the Region (when relevant).

Advise and bring Communications services to Region Leadership team when agreed by Chief Communications Officer.

Region collaterals, events, and Media training.

Manage CEVAnet intranet pages related to the Region (when relevant).

Collaborate with cross-functional teams to design and execute marketing campaigns to support business growth.

Define and execute leads generation and product campaigns, programs, and initiatives across multiple channels.

Create and oversee the implementation of marketing collateral, content, and materials.

Provide support on marketing intelligence and sector reports based on regional needs.

WHAT ARE WE LOOKING FOR?

Education & Qualifications

Bachelor’s degree in Communication or Journalism.

Experience

Minimum 10-15 years’ experience in Marketing Communications / Journalism at regional or international scale.

Experience of working in a matrixed organization environment & managing remote teams.

Extensive senior leadership experience in a large and complex sales environment.

Experience of leading large-scale change management programmes.

Specialist Knowledge & Skills

Conversational fluency and ability to communicate in English.

Excellent working knowledge of key Microsoft applications.

Excellent writing skills; press releases, media briefings, speeches, presentations, articles, messages, strategic planning.

Capable of understanding business challenges and translating them into communication proposals.

Organization skills : press trips, events, conferences.

Proactively analyze, identify issues and explore solutions.

Self-motivated, ability to work with limited resources.

Embrace changes and drive innovation.

Ability to work in a matrix organization.

Interpersonal & Communication Skills

Confident communicator and presenter.

Clear communicator with excellent interpersonal skills.

Excellent presentation skill and a team player.

Ability to maintain stable performance under pressure.

Requires technical 'reporting issue” assertiveness, negotiation skills, conflict management skills.

Demonstrate success in leading, directing, managing and developing teams.

Uncompromised integrity and work ethics.

Business oriented with commercial sense.

WHAT DO WE HAVE TO OFFER?

With a genuine culture of recognition, we want our employees to grow, develop and be part of our journey. We offer a benefits package with a focus on your wellbeing. This includes competitive Paid Time Off, 401(k), health insurance, and an employee benefits platform that offers discounts on gym memberships and a diverse range of retail, travel, car, and hospitality brands.

We are a team in every sense, and we support each other and work collaboratively to achieve our goals together.

It is our goal that you will be compensated for your hard work and commitment, so if you’d like to work for one of the top Logistics providers in the world then let’s work together to help you find your new role.

ABOUT TOMORROW

We value your professional and personal growth. That’s why we share plenty of career opportunities for you to thrive within CEVA. This role can be the first step on your career path with us. Join CEVA for a challenging and rewarding career.

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CEVA operates in a multicultural, global environment and is a richly diverse organization. We aim to attract, motivate and retain the best people in our industry. We have the best supply chain professionals in the industry and develop this talent in an inspiring work environment.

CEVA Logistics is proud to be an equal opportunity workplace and an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other characteristic.

Please note : Legitimate CEVA Logistics recruitment processes include communication with candidates through recognized professional networks, such as LinkedIn or via an official company email address. We recommend that you do not respond to unsolicited business propositions and / or offers from people with whom you are unfamiliar.

Information provided is true and accurate. False statements or information will result in the application voided.

Outstanding benefits for employee and family including multiple health plans, company contribution to health savings account, prescription, dental and vision coverage, company-paid life insurance, accident insurance, short- and long-term disability coverage and employee assistance plan.

Voluntary benefits including additional life insurance, AD&D coverage, buy-up short- and long-term disability, critical illness, identity theft & legal plan.

401(k) with company match.

Flexible Paid Time Off programs including company paid holidays.

Tuition reimbursement program.

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