UI/UX Designer

Overview

The UI/UX Designer is responsible for identifying optimization opportunities, driving conversions, and enhancing the overall user experience on American Residential Services (ARS) digital platforms. This role utilizes data-driven insights to analyze user behavior, conduct A/B testing, and implement design improvements to ensure a seamless and engaging user experience. Additionally, the specialist manages content strategy, creation, and optimization to support ARS's digital marketing efforts.

Responsibilities

Success Defined

• Consistently improve conversion rates across ARS digital platforms
• Enhance user experience metrics (e.g., time on site, bounce rate, customer satisfaction scores)
• Deliver high-quality, SEO-optimized content that aligns with ARS brand messaging
• Successfully implement and analyze A/B tests to drive data-informed decisions
• Maintain a cohesive brand narrative across all digital touchpoints

Success Factors

Technical Expertise

• Demonstrates proficiency in UX design principles, A/B testing methodologies, and content optimization techniques
• Stays current with industry trends and emerging technologies in CRO, UX, and content optimization
• Effectively uses tools such as SEMrush, Moz, Screaming Frog, ahrefs, Google Analytics, and Google Search Console
• Leverages AI tools and techniques for content creation and management
• Applies knowledge of HTML, CSS, JavaScript, and other relevant web technologies to implement optimizations

Data-Driven Decision Making

• Collaborates with marketing analysts to review results, identify trends, and build data-supported strategies
• Utilizes proven methods of analysis to determine root causes of issues and identify/evaluate alternatives
• Solves complex problems within and beyond direct responsibilities

Effective Communication

• Clearly articulates strategies, recommendations, and results to team members and management
• Collaborates effectively with internal stakeholders to ensure consistent brand messaging across all content
• Presents findings and recommendations from A/B tests and user research in a compelling manner

Core Competencies

• Data and Metrics Capable: Uses data to improve metrics, creating success and performance continuously.
• Critical Thinking: Identifies issues and ideas in various fields with differing assumptions, content, and methods within the context of a business need.
• Problem Solving: Works to resolve problems, address opportunities, or manage situations.
• Self-Development/Continuous Learning: Actively seeks new knowledge, skills, and abilities to develop personally and professionally.
• Systems Thinker: Applies a combination of skills, knowledge, and attitudes to achieve objectives and maximize efficiencies.

Outcome/Measure for Calendar Year

• Demonstrate improvement in overall website conversion rate
• Implement and analyze a substantial number of A/B tests regularly
• Show measurable improvement in key UX metrics (e.g., bounce rate, average time on site, user engagement)
• Produce and optimize a consistent stream of high-quality content
• Collaborate with cross-functional teams to implement major UX improvements
• Maintain a consistent publishing schedule according to the established content calendar
• Achieve notable improvement in content engagement metrics (e.g., social shares, comments, time spent reading)
• Develop and implement a cohesive brand narrative across all digital touchpoints
• Demonstrate effective use of SEO best practices across all content
• Show measurable impact of UX improvements on user satisfaction and business KPIs

Qualifications

• Bachelor's degree in Marketing, Computer Science, Human-Computer Interaction, or related field
• 3 years of experience in CRO, UX design, and/or content optimization
• Proven track record of improving conversion rates and user experience metrics
• Strong portfolio demonstrating UX design skills and successful optimization projects
• Proficiency in UI design, visual design, and web design principles
• Experience with content management systems (CMS) and A/B testing software (e.g., Optimizely)
• Strong analytical skills with the ability to derive actionable insights from data
• Excellent written and verbal communication skills
• Experience with SEO best practices and content optimization techniques
• Familiarity with AI-driven content creation tools and techniques

This is a fully remote position. Excludes candidates from CA, WA, and CO.

ARS is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, ARS may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.