What are the responsibilities and job description for the Marketing Specialist position at American Roller?
Marketing Specialist
Location: Union Grove, WI
Shift: 1st Shift (Hybrid 2 days WFH)
Salary: $60,000 - $80,000
Since 1938, American Roller Company has been the leader in industrial rollers and coatings. Guided by the American Roller Way, we prioritize safety, innovation, quality, and continuous improvement. We empower our people and drive customer success with cutting-edge solutions in the rubber and polymer industries.
We are seeking a Marketing Specialist to join our team and support the execution of creative and strategic marketing initiatives. This hybrid role offers the opportunity to collaborate across departments and make a significant impact on our marketing efforts.
Key Responsibilities:
- Utilize Creative Suite applications, including Photoshop, InDesign, Illustrator, and Acrobat, to develop marketing materials such as sell sheets, flyers, and email campaigns.
- Support day-to-day execution of marketing plans, including web and social media content.
- Collaborate across departments to ensure accuracy and coordination of campaign details.
- Monitor email campaigns, analyze data, and provide performance reporting to optimize ongoing campaign success.
- Work with CRMs and tools like ZoomInfo to enhance campaign targeting and lead generation.
What You Bring to the Team:
- Proven experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator, and Acrobat).
- Proficiency in Microsoft Office applications (Excel, Word, PowerPoint).
- Strong communication and proofreading skills.
- Experience in creating and managing marketing campaigns across multiple platforms.
- Data-driven mindset with the ability to analyze performance and optimize campaigns.
- Familiarity with CRMs and tools like ZoomInfo is a plus.
Why Join American Roller?
- Competitive compensation: $60,000 - $80,000 per year.
- After completing training, enjoy the flexibility of working from home two days per week.
- Comprehensive benefits, including health insurance, 401(k) with matching, and paid time off.
- The opportunity to work with a collaborative and innovative team.
Salary : $60,000 - $80,000
