What are the responsibilities and job description for the Influencer Outreach Assistant, Social Media position at American Society for the Prevention of Cruelty to Animals?
Summary :
The ASPCA Communications Department is a passionate, collaborative team responsible for leveraging various communications channels to further the organization's mission of preventing cruelty to dogs, cats, equines, and farm animals throughout the United States.
As part of the Communications Department, the Influencer Outreach Assistant will work under Senior Manager, Social Media, to assist with social media monitoring and content creation, as needed. They will also work closely with Director, Media and Communications, to assist with influencer / celebrity outreach and engagement strategies, conduct social media listening, and assist with content creation that involves influencers and celebrities in support of the ASPCA's programs aimed at improving the lives of animals. Responsibilities will include but are not limited to, organizing data, meeting scheduling and notes, maintaining databases with confidential celebrity / influencer information, building relationships with influencers, brainstorming compelling angles and writing pitches, tracking outreach lists, monitoring online conversations within multiple social media platforms and engaging as directed, and assisting with influencer / celebrity social media collaborations.
This is a hybrid on-site / remote position that requires at least 2 days on-site at our 8th Avenue Office or 92nd Street Office in New York City.
The application deadline for this position is 9 : 00am ET on Tuesday, January 21st. Applications that are not received by this deadline will not be considered.
Responsibilities :
Responsibilities will include, but are not limited to :
Influencer Outreach and Celebrity Engagement Support (50%)
- Maintain and build relationships with relevant influencers and social media contacts at media companies
- Identify and engage with up-and-coming influencers and celebrities, within ASPCA's growth target market
- Maintain and regularly update the database of influencers and celebrities
- Work with Senior Manager, Social Media, and Director, Media & Communications to develop influencer and celebrity outreach lists and ensure contact information is correct
- Collaborate with relevant teams and experts to form compelling pitch angles and outreach strategies to reach relevant influencers and celebrities in support of timely initiatives
- Draft social media language for celebrities and influencers to share in support of key ASPCA initiatives
- Assist with editing written communications for celebrity and influencer engagement, including ask letters, scripts, social media direct messages, thank you notes, etc.
- Brainstorm creative ideas to engage influencers and celebrities to support the ASPCA program areas
- Stay up-to-date with relevant celebrity news, especially pertaining to animals, and send around weekly updates to the team with news and engagement opportunity ideas
- Manage inventory of branded products and giveaways
- Coordinate mailing of products to celebrities and influencers, including new adopter gift packs
Social Media Monitoring (25%)
Collaboration and Project Coordination (25%)
Exemplify the ASPCA's Core Values :
Education and Work Experience
Additional Information :
Qualifications :
Additional Information :
Compensation and benefits :
Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, location, business needs, internal equity, market demands or budgeted amount for the role. The target hiring range is for new hire offers only, and staff compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience. The expected hiring salary range for this role is set forth below and may be modified in the future.
The target hiring range for this role is $25.00 / hour - $26.45 / hour
For more information on our benefits offerings, click here.
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Qualifications :
See above for qualifications details.
Language : English (Required)
Education and Work Experience :
Bachelors, High School Diploma (Required)
Our EEO Policy :
The ASPCA is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the ASPCA's standard application process, which will ensure an equal employment opportunity without imposing undue hardship on the ASPCA. Please inform the ASPCA's People Team if you need an accommodation in order to complete any forms or to otherwise participate in the application process.
Individuals seeking employment are considered without regards to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.
ASPCA is an Equal Opportunity Employer (M / F / D / V).
Salary : $25 - $26
