Public Relations Strategist-Marketing-Indianapolis, IN

Overview

Join American Structurepoint and become part of a team that goes the extra mile for our clients and communities. We live by our values - respect, staff development, results and family. Our team is encouraged to explore new ideas and turn our clients' dreams into reality. With exceptional benefits, training, and mentorship, we pave the way for a rewarding career. Ready for more than just a job? Explore opportunities with us and help improve the quality of life in the communities we serve.

Group: Marketing Communications

Position: Public Relations Strategist

Location: Indianapolis, IN-Onsite, 5 days per week

The American Structurepoint Marketing Communications Group is a team dedicated to excellence. Our work is best in class and backed by passionate internal and external clients who enjoy working with American Structurepoint. We are a strategic partner to clients to help them achieve their strategic goals.

The Public Relations Strategist will focus on spearheading earned media and storytelling for the company and clients. The ideal candidate should be a seasoned communications expert with a portfolio of driving, managing, and executing creative and impactful public relations campaigns. The candidate should have a deep understanding of the media landscape and the ability to develop, implement, and lead earned media/publicity strategies that align our company and client’s objectives with impactful return on investment.

Responsibilities

Responsibilities include but not limited to:

• Understanding of earned media strategies and experience developing and implementing publicity plans and tactics including compiling media lists.
• Excellent communication, organizational and computer skills are a must, along with the ability to meet deadlines, juggle multiple tasks, and handle a fast-paced environment.
• Write -- and collaborate with others to write -- informative content including news media pitches, news releases, newsletters, articles, scripts/talking points, project spotlights, social media posts, and other deliverables to promote our company’s and clients’ brand, projects, and services.
• Build and maintain relationships with key media outlets, journalists, influencers, and industry professionals. Pitch story ideas and secure press coverage across various platforms (traditional and digital).
• Develop content ideas and calendars for American Structurepoint and various clients we serve.
• Develop and execute public relations plans and initiatives to help our company and clients achieve their goals.
• Develop a thought leadership strategy to ensure company leaders are present via our earned media strategy.
• Gather and use analytics to meet company and client engagement goals and develop insights from data.
• Provide sound counsel and be comfortable providing editorial response recommendations to company leaders and clients.
• Monitor media coverage, analyze public sentiment, and generate regular reports to measure the success and impact of PR efforts. Provide recommendations for continuous improvement.
• Serve as a project manager and keep multiple projects moving and on schedule.
• Participate in professional development opportunities that promote an efficient and productive environment with a customer service focus among the Marketing Communications Group.

Qualifications

• Bachelor’s degree in marketing, advertising, public relations, communications, journalism, or a related field.   
• At least 5-7 years of experience in PR, communications, or marketing.
• Not afraid of making an initial “cold call” to establish new media relationships.
• Excellent interpersonal and project management skills.
• Ability to collaborate and communicate effectively with internal and client teams at all levels.
• Well-versed in AP Style.
• Be proactive and highly motivated.
• Be detailed oriented with an ability to focus on the larger picture.
• Ability to work under pressure and meet tight deadlines.
• Excellent writing skills and ability to rework technical content to make it appropriate for a wider audience. This includes writing content for different marketing executions (social media posts, articles, website, ad copy, internal and external communications, etc.).
• Organized, self-motivated, confident, energetic, and an idea generator.
• Strong ability to multi-task to sustain multiple of projects at once.
• Proficiency with computer applications including Cision or similar software, Microsoft Office applications, Adobe Acrobat, and project management/software systems.
• Demonstrated media relations and social media experience including working with social media management platforms like Sprout Social, Hootsuite, and/or HubSpot is a plus.

Preferred Qualifications:

• Client Services experience and project management skills.
• Industry knowledge a plus.
• Agency experience is a plus.