What are the responsibilities and job description for the Digital Fundraising Manager position at American University?
American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University
Department :
WAMU Branding and Audience Development
Time Type : Full time
Work Modality :
Hybrid 02 (On Campus 2 days / Week)
Union : Excluded
Job Description : Summary :
WAMU 88.5 is the leading public radio station in the greater Washington, D.C. area. We provide in-depth and enterprise reporting alongside essential daily news and information that aims to reflect and serve the diverse communities of our region. We believe in news as a public service and put our current and future audience at the center of our work. The Digital Fundraising Manager manages and executes WAMU's digital fundraising program to achieve revenue goals, retain donors, and convert donors to monthly giving. They will be responsible for acquiring and engaging with members through owned, organic, and paid digital channels including email, search, social media, texting, and other relevant platforms as they emerge. This is a revenue generating position with annual fundraising goals.
Essential Functions :
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1.) Digital Fundraising Implementation
- Execute omnichannel fundraising communications and campaigns, including writing copy and basic graphic design for email, website, paid and organic social media, digital display, and search.
- Write, design, and build fundraising and impact emails, including drafting of emails for different voices, e.g., leadership or hosts.
- Develop engaging email templates, test and measure their performance, and make modifications to ensure best results.
- Create fundraising content for WAMU social media, post content to social platforms, and manage social media advertising accounts to acquire new donors and raise donor engagement.
- Build and deploy landing pages, website pop-ups, lightboxes, banners, and other digital elements.
- Manage tracking and reporting of digital channels.
2.) Digital Fundraising Strategy
3.) Fundraising Cross-Functional Collaboration
Salary Range :
Position Type / Expected Hours of Work :
Required Education and Experience :
Preferred Education and Experience :
Travel Required :
Additional Eligibility Qualifications :
eCRM or CRM platforms such as Salesforce or Mailchimp
Benefits
AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.
Other Details
Current American University Employees
American University current employees must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.
Contact Us
For more information or assistance with the American University careers site, email theworkline@american.edu.
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual's genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
Salary : $58,656 - $75,744
