Marketing Automation Specialist

Marketing Automation Specialist Apply locations : Spring Valley Campus (Washington, DC)Time Type : Full timePosted on : Posted 3 Days AgoJob Requisition ID : R842Department : Kogod School of BusinessWork Modality : Hybrid 03 (On Campus 1 day / Week)Union : SEIU Local 500 - Provost & Enrollment DivisionAmerican University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world.About the Department / Unit : Join an award-winning creative team that uses engaging storytelling to promote American University's business school. Our values are simple : use business as a force for meaningful change. You'll work in an internal agency, collaborating with other creatives including a social media manager, designers, writers, digital marketers, and event managers.Summary : This role is responsible for driving lead generation and building brand awareness across multiple channels through inbound marketing campaigns and marketing automation. The position is key to delivering prospective students and student journey communications designed to maximize engagement, applications, and student enrollment.The person in this position will strategize, develop, execute, and measure campaigns in collaboration with the marketing and admissions teams. Responsibilities include workflow configuration, audience segmentation, email marketing, website updates and maintenance, and data management and reporting using Hubspot.This position reports to the Director of Digital Marketing in the Kogod School of Business Marketing team and will work closely with the Admissions team and other divisions within the school.Essential Functions : Marketing Automation & Email Campaign : Develop personalized experiences in Hubspot to automate constituent journeys. Lead school-wide email campaigns and communication journeys. Create audience segmentations, build, configure, and test campaigns, and monitor and optimize delivery based on goals.Data Analysis & Research : Establish and monitor KPIs, conduct tests to improve KPIs, and identify tactics for enhancing the communication journey of prospects, students, alumni, faculty, and staff.Web Content Updates : Create landing pages, manage web updates and maintenance requests, and improve user experience across devices and browsers by analyzing web traffic data.Other Duties as Assigned.Competencies : Serving CustomersDeveloping PlansPrioritizing and OrganizingAcquiring and Analyzing InformationEvaluating and Implementing IdeasBuilding a Customer Focused OrganizationPosition Type / Expected Hours of Work : 35 hours a week with hybrid schedule. This position is Union Eligible.Salary Range : $60,000 to $70,000 / year; commensurate with experience.Required Education and Experience : High school diploma or equivalent.2-4 years of relevant experience in digital marketing, demand generation, and marketing automation.Critical thinking skills and knowledge of email best practices and compliance rules.In-depth knowledge of Hubspot (or similar product), Google Analytics, and digital reporting tools.Ability to meet deadlines and manage multiple projects successfully.Preferred Education and Experience : Bachelor's degree or equivalent.Inbound Marketing Certification from Hubspot.Understanding of SEO / SEM best practices.Benefits : AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, and several leadership development certificates.Other Details : Hiring offers are contingent on successful completion of a background check. Employees in staff positions must deliver services from DC, Maryland, or Virginia, or perform work on-site.Contact Us : For more information or assistance, email theworkline@american.edu.American University is an equal opportunity, affirmative action institution.#J-18808-Ljbffr

Salary : $60,000 - $70,000