What are the responsibilities and job description for the Video Producer position at American University?
American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University
Department
University Marketing
Time Type
Full time
Work Modality
Hybrid 01 (On Campus 3-4 Days/Week)
Union
SEIU Local 500 - Provost & Enrollment Division
This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.
Summary
Job Description:
The Video Producer is the primary producer of video and related content for university communications, marketing, and digital engagement. The position is responsible for every aspect of video production from pre-production through to post-production, including concepting, planning, producing, shooting, interviewing, editing, mixing, color correction, music, graphics, and captions. Videos and other digital content are produced in collaboration with, and at the direction of, the communications and marketing teams to distribute across the university’s channels. The Video Producer will coordinate with video production colleagues in other university departments to leverage and share assets and content.
This position will require an entrepreneurial and cooperative spirit to capture brief clips with short notice to be used for social media, along with the university’s weekly newsletter, in addition to longer term projects, both of which will require prioritization.
Responsibilities include researching, developing, and pitching content ideas; coordinating, conducting and filming events, interviews, b-roll and other types of content; editing, and all aspects of post-production, including producing multiple forms of content for AU’s social media channels, AU Now, the AU website, and other university publications and channels, and support of paid digital advertising. The Video Producer must manage multiple assignments, moving from quick edits to longer-term projects as required, and understand and apply the best practices for video storytelling and audience engagement. Key audiences include prospective students and families, current students, faculty and staff, alumni, higher education leaders, the media, and influencers.
The Video Producer must have exceptional videography and Adobe Premiere editing skills along with strong script writing, excellent communication skills, and time management abilities.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Video Production and Project Management: Produce short and long form video, web and social media video assets, and other multimedia content, including research, interviews, writing, shooting, editing, and post-production. Regularly capture video of the campus community, including events, student life, athletics, arts, academics, research, the classroom experience, and off-campus AU-sponsored activities. Plan, produce and deliver video and digital content that supports AU’s strategic priorities, including but not limited to enrollment, retention, university reputation, academic profile, research, scholarship, and community engagement.
Campus Partner Engagement: Develop and maintain relationships with internal and external stakeholders to create efficiencies, maximize video and digital content production, and create a robust set of video assets across the university. Coordinate regular meetings and interactions with videographers and other digital creators in the schools and colleges, Student Affairs, University Advancement, Undergraduate Enrollment, and other university units. Create shared video editorial calendar. Story Collaborator (25%): Work together with UCM colleagues to develop stories and video content that supports university priorities, enhances university reputation, contributes to core functions such as enrollment and retention, and delivers key messages.
Competencies
AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.
Other Details
American University current employees must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.
Contact Us
For more information or assistance with the American University careers site, email theworkline@american.edu.
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
Department
University Marketing
Time Type
Full time
Work Modality
Hybrid 01 (On Campus 3-4 Days/Week)
Union
SEIU Local 500 - Provost & Enrollment Division
This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.
Summary
Job Description:
The Video Producer is the primary producer of video and related content for university communications, marketing, and digital engagement. The position is responsible for every aspect of video production from pre-production through to post-production, including concepting, planning, producing, shooting, interviewing, editing, mixing, color correction, music, graphics, and captions. Videos and other digital content are produced in collaboration with, and at the direction of, the communications and marketing teams to distribute across the university’s channels. The Video Producer will coordinate with video production colleagues in other university departments to leverage and share assets and content.
This position will require an entrepreneurial and cooperative spirit to capture brief clips with short notice to be used for social media, along with the university’s weekly newsletter, in addition to longer term projects, both of which will require prioritization.
Responsibilities include researching, developing, and pitching content ideas; coordinating, conducting and filming events, interviews, b-roll and other types of content; editing, and all aspects of post-production, including producing multiple forms of content for AU’s social media channels, AU Now, the AU website, and other university publications and channels, and support of paid digital advertising. The Video Producer must manage multiple assignments, moving from quick edits to longer-term projects as required, and understand and apply the best practices for video storytelling and audience engagement. Key audiences include prospective students and families, current students, faculty and staff, alumni, higher education leaders, the media, and influencers.
The Video Producer must have exceptional videography and Adobe Premiere editing skills along with strong script writing, excellent communication skills, and time management abilities.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Video Production and Project Management: Produce short and long form video, web and social media video assets, and other multimedia content, including research, interviews, writing, shooting, editing, and post-production. Regularly capture video of the campus community, including events, student life, athletics, arts, academics, research, the classroom experience, and off-campus AU-sponsored activities. Plan, produce and deliver video and digital content that supports AU’s strategic priorities, including but not limited to enrollment, retention, university reputation, academic profile, research, scholarship, and community engagement.
Campus Partner Engagement: Develop and maintain relationships with internal and external stakeholders to create efficiencies, maximize video and digital content production, and create a robust set of video assets across the university. Coordinate regular meetings and interactions with videographers and other digital creators in the schools and colleges, Student Affairs, University Advancement, Undergraduate Enrollment, and other university units. Create shared video editorial calendar. Story Collaborator (25%): Work together with UCM colleagues to develop stories and video content that supports university priorities, enhances university reputation, contributes to core functions such as enrollment and retention, and delivers key messages.
Competencies
- Displaying Creativity
- Acquiring and Analyzing Information
- Acting Strategically
- Supporting Coworkers
- Developing Plans
- Evaluating and Implementing Ideas
- Prioritizing and Organizing
- Making Accurate Judgments and Decisions
- 35 hrs./week
- Non-Exempt
- Potential evening/weekend overtime requirements for university events.
- $35.71- $38.46/hour (commensurate with experience)
- Bachelor's degree or equivalent
- 3-5 years of relevant experience
- Bachelor's degree
- 4-6 years of relevant experience
- Candidate will be expected to have ability to travel locally to different project and/or event locations.
- Please share a digital portfolio that demonstrates experience writing, shooting, producing, and editing engaging video content in a variety of styles for diverse audiences.
- Video editing software experience and expertise – Adobe Premiere
- Videography experience with Canon DSLR and RED digital camera, preferred
- Excellent research, organization, and time management skills.
- Proven communication and collaboration skills.
- The capacity to work both independently and collaboratively.
- The ability to be flexible and work efficiently without compromising quality or accuracy.
- Demonstrated knowledge of professional editorial practices and processes.
- An understanding of SEO best practices.
AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.
Other Details
- Hiring offers for this position are contingent on successful completion of a background check.
- Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.
- Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
- American University is an E-Verify employer.
American University current employees must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.
Contact Us
For more information or assistance with the American University careers site, email theworkline@american.edu.
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
Salary : $36 - $38
