Manager - Direct Mail Marketing

Job Description Job Description Who We areOncourse Home Solutions (OHS) is a people-centric, $400M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.6 million customers across the U.S. Our mission is to create lasting value for our customers and our partners by helping homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to our customers and our partners by becoming the most trusted and reliable home solutions organization in the market. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home, we safeguard essential systems like plumbing, heating and cooling, appliances, power surge protection, hot water heaters, and interior electrical components. Outside the home, we ensure the protection of vital lines, including water, gas, wells, sewers, electric, and septic systems. We primarily go to market B2B2C, partnering mostly with water / gas / electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water / gas / electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an ‘Oncourse SUPER’—Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers don’t have to. We view every day as an opportunity to step up, step out, and remind others that we are in this together, to stay on course.We are a proud equal opportunity employer, and our employment decisions are based on business needs, job requirements and individual qualifications without regard to of race, sex, gender identity, sexual orientation, color, pregnancy status, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting talented applicants and retaining top talent while providing an employment experience that is free from discrimination, retaliation, and / or harassment.We offer a compelling total rewards package including but not limited to the following benefits : healthcare, life insurance, paid time off, retirement, commuter benefits, and education reimbursement. Exact compensation may vary based on skills, experience, and location.Located at our office in Naperville, IL our office environment is a key driver of our company culture and employee experience. A regular in-office HYBRID model is required (generally in office Tues / Wed / Thurs. and remote M & F).Position SummaryOncourse is hiring a Marketing Manager, Direct Mail Strategy.  Reporting to the Director, Direct Mail Strategy, this person will play a key role in driving growth by planning and executing campaigns in our largest marketing channel. We’re looking for a data-driven marketer to optimize and execute campaigns, develop test plans and test design, understand and report on performance, and work cross-functionally across the business to ensure successful implementation of our campaign plans.Responsibilities

• Develop campaign recommendations to meet and exceed financial and business goals. Clearly communicate your recommendations in presentations backed up with clear calculations and assumptions.
• Drive accurate forecasting that is informed by data from prior campaigns including seasonality, creative influence, price and product, and other demand shapers.
• Own all budgeting for your campaigns and share performance metrics with Marketing and Partnership team members. Identify under- and over-performance and work with Marketing Analytics to analyze and explain.
• Maintain historical campaign data – volume, forecasts, response, criteria, cost, and key documents. Share post-campaign summaries with actual results, learnings, and recommendations.
• Own all strategy documents needed to drive execution – including mail matrices, URL and phone assignments, pricing documents, etc. Partner with Marketing Operations, Production, and Creative Services to execute campaigns on-time and error-free.
• Closely collaborate with Strategic Partnerships Group to align Direct Mail campaigns with partner strategies and creative requirements.
• Ensure accurate artwork by working with creative teams, Operations, Strategic Partnerships, and vendors. Review creative to ensure that strategic intent and all partner, legal, and product requirements are met.
• Recommend creative, product, and pricing tests, develop test plans that ensure accurate and statistically significant learnings, and see tests through from planning to execution to analysis.  Track performance and make recommendations based on results.
• Collaborate with Marketing Analytics and Data Science to develop, test, and roll out new models. Demonstrate impact of new models on customer growth and ROI measures.We're Excited if This is YouExperience and Qualifications of the Role
• Minimum of 5 years of proven success planning, forecasting, and managing direct-to-consumer (DTC) marketing primarily through Direct Mail.
• 3 years of direct people management experience with a track record of consistently recognizing and rewarding excellent performance and addressing performance issues head-on, without delay
• Demonstrated decision-making experience utilizing data effectively to drive the desired outcomes.
• Hands-on experience with budgeting, forecasting, and reporting.
• Ability to take raw data and create compelling, data-driven arguments to support growth.
• Proven strategic planning skills with the ability to assess risk and reward trade-offs to effectively capitalize on both current and future opportunities, and to develop successful marketing plans on a partner / market basis.
• Strong organizational skills, attention to detail, and the ability to adapt to changing schedules and priorities.
• Excellent relationship building skills, especially with peers across departments and functions, and strong and effective verbal and written communication skills.
• Self-starter, creative problem solver, persuasive, thorough, and a strong team player.Computer Skills Needed to Perform this JobProficiency in Microsoft or Google SuitesEducationBachelor’s degree in marketing, business, or related discipline or equivalent work experience required. Master's Degree preferred.Join our SUPER Team and Enjoy Amazing Benefits!
• Competitive Compensation : We value your hard work and are proud of our competitive pay for performance philosophy.
• Comprehensive Health Coverage : Medical, dental, and vision insurance options, plus paid short-term and long-term disability coverage.
• 401(k) Plan with 4% Company Match : Secure your future with our robust retirement plan.
• Defined Contribution Arrangement : 5.25% of employee annual income contributed to your retirement plan, yearly up to 7,875 dollars.
• Generous Paid Time Off : Take the time you need to recharge and relax.
• Education Assistance Program : Invest in your growth and development with our support.
• FSA / HSA Options : Flexible spending and health savings accounts to manage your transportation and dependent care expenses.
• Employee Wellness : Access to EAP, health, legal, and financial resources to support your overall well-being.
• Vibrant Company Culture : Monthly Townhalls, employee recognition programs, and Employee Business Resource Groups (EBRGs) to keep you engaged and connected.CompetenciesBusiness Acumen - Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, and information affecting his / her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace. Career Ambition Knows what he / she wants from a career and actively works on it; is career knowledgeable; makes things happen for self; markets self for opportunities; doesn't wait for others to open doors.Problem Solving - Good at figuring out the processes necessary to get things done; knows how to organize people and activities; understands how to separate and combine tasks into efficient workflow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can't; can simplify complex processes; gets more out of fewer resources.Action Oriented - Enjoys working hard; is action oriented and full of energy for the things that he / she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.Priority Setting - Spends his / her time and the time of others on what's important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus. Problem Solving Is tolerant with people and processes; listens and checks after acting; tries to understand the people and the data after making judgments and acting; waits for others to catch up after acting; sensitive to due process and proper pacing; follows established process.Strategic Agility - Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.Communicate Effectively - Is able to clearly and succinctly communicate verbally and in writing in a variety of settings and styles; can get messages across that have the desired effect.