What are the responsibilities and job description for the Senior Living Sales and Marketing position at Americare Senior Living?
We are seeking a dynamic individual for a Multi-Site Sales and Marketing role supporting assisted living communities in Springfield, IL and Fairview Heights, IL. This position requires a servant-hearted professional with proven sales results.
Compensation includes a combination of base salary and bonus potential based on performance.
If you are looking to make a difference in people's lives while achieving your sales goals we want to hear from you!
Are you looking to have fun while making a meaningful impact in the lives of seniors?
Who We Are
At Americare, we make a difference in the everyday lives of others, and we are proud of the work we do. We have created communities that embrace our team members like family. Our senior living communities are places where excellence thrives and that we proudly call home. Our culture is built on recognition, empowerment, and a side of fun. We've consistently been certified as a Great Place to Work, ranked on Fortune's annual Best Workplaces in Aging Services list, and were recently recognized as one of the 2024 Best Senior Living providers by U.S. News & World Report!
Why Join Americare?
- Impactful Work: You can make a difference every day, receive plenty of hugs, and be the one to put a smile on the faces of our residents.
- Supportive Community: You can be part of a compassionate team that truly values teamwork and respect.
- Career Growth: Whether you're a newbie or a seasoned pro, we offer exciting opportunities for you to advance both professionally and personally.
- Fun and Engaging Environment: Work hard and have fun in an inclusive environment where you'll create lasting friendships and experience unforgettable memories.
- Work-Life Balance: Enjoy flexible scheduling options that fit your life.
What we offer:
- Recognition and Appreciation: Truly feel valued with meaningful shout outs and recognition.
- Family Atmosphere: Close-knit community where everyone feels at home.
- Paid Time Off: Enjoy a competitive PTO plan to recharge and relax.
- Daily Access to Wages: Flexibility to access your pay whenever you need it.
- Complimentary Meals: Delicious free meals while you work.
- Tuition Assistance: We support your educational pursuits so you can chase your career dreams!
- Comprehensive Benefits: Health, Dental, Vision, Life Insurance, Short- and long-term disability, and so much more...
- Earn More: Your hard work is rewarded with competitive pay and annual wage increases based on performance.
- 401(k) Plan: Secure your future with company contributions
Take the next step in your career at Americare Senior Living and make a difference today!
Area Eldercare Advisor
Position Summary
The responsibility of the area eldercare advisor is to consistently close new business in order to grow or maintain census in their assigned facilities. This process begins with identifying the sales needs of a facility by establishing the metrics necessary to reach 100% occupancy.
The facility's sales needs (unoccupied units) are assessed on a monthly basis and reviewed weekly by the executive director and the eldercare advisor. The eldercare advisor's time and effort will be directed toward prospect management activities. These activities include: executing first appointments with new leads, discovering the prospect's needs, establishing next steps that are time and date specific and make sense to the prospect, making recommendations that make sense to the prospect and seeing the prospect through to a scheduled admission date. This eldercare advisor may maintain certain key referral relationships in given communities through regular telephone, email and face to face interactions.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Activities/Related Reporting /Competency
In Order To Be Successful And Reach The Objective Of The Position, Compliance With The Following Activities And Reporting Will Be Expected
- Analyze the sales needs of the facility
- Evaluate the number of leads necessary to generate the needed number of admissions month to month to either achieve or maintain full occupancy.
- Understand the average selling cycle in a particular facility, evaluate the time averages required to move generated leads through the sales process (from initial inquiry, to first appointment, to 25%, 50%, 90% and closed)
- Reporting: Responsible for gathering necessary data in order for the executive director and sales representative to determine course of action.
- Compliance: Understands how to analyze the necessary selling activities that need to take place at a particular facility in order to achieve full occupancy and communicates a plan to execute those activities to the executive director
- Prospect Management
- Perform or ensure performance of needed follow up on new and existing prospects at a facility and continue moving prospects through the sales process through one on one discovery in order to secure the admission.
- Keeps accurate sales notes within Enquire Leads on each active prospect complete with date/time specific next step.
- Ensure that each prospect is placed in the correct category of the sales activity board by complying with definitions within each category (continuance, new lead, FA, 25%, 50%, 90%, closed)
- Secures agreed upon next step/agenda with all leads in active columns (25%, 50%, 90%)
- Directs the necessary effort to develop relationships with prospects considered in continuance in order to secure a date and time next step when it makes sense for the prospect to do so.
- Validate prospects to determine when to drop as invalid or non qualified.
- Reporting: Responsible for reporting what has started and what has moved in the facility's sales effort each week on the sales activity board.
- Competency: Effectively moves valid prospects through the sales process from initial inquiry or first appointment (if initial inquiry is handled by Enquire Solutions), through 25% to closed, 50% to closed, 90% to closed. When a scheduled admission date is decided the relationship is then handed off to the facility administrator. Is compliant with definitions of each prospect relative to where they occupy on the prospect board and has a date/time specific next step with all active prospects.
- Retains Value of the Business
- Maintains the proper metrics within the sales activity board in order to achieve the monthly sales goals of the facility.
- Understands the price of the service being sold and the impact of negotiated pricing and semi private occupancy on the facility's margin.
- Gains a detailed understanding of competition's services in an assigned market.
- Identifies and recommends services to be dropped or developed related to market needs.
- Reporting: Responsible for updating the facility's sales activity board with respect to leads. Participates in weekly sales board call with facility administrator and operations director and reports on progress on what has started and moved with that facility's lead base.
- Competency: Add value to the facility by performing the necessary sales activities to achieve full occupancy with the right payer/occupancy mix.
Other Activities
Other activities should occupy no more than 20% of the sales representative's time. These additional activities include:
- Travel to/from referral source and prospect meetings
- Relationship building with facility management/staff
- Staff education in the area of inquiry handling
- Required corporate training/meetings
Travel
Up to 75% travel can be expected depending on your sales are/region.
Qualifications/ Education/Experience/Skills
The Successful Candidate Will
- Minimal 18 years of age, high school education
- Experience in skilled care or residential services for the elderly desirable.
- A background in sales and marketing is preferred
- Preferred background in senior living sales of at least 1 year