Manager, Bank Product Marketing

The Manager of Bank Product Marketing and Communications is responsible for developing strategies and executing marketing and communication plans for the Ameriprise Bank at Ameriprise Financial. This role will support efforts designed to increase awareness, understanding and sales of Banking and Cash solutions with advisors, clients, and internal sales consulting groups. This position reports to the Senior Manager in BCS (Bank Cash Solutions) Marketing.

Key Responsibilities

• Develop comprehensive marketing strategies to increase awareness and drive growth of banking and cash solutions specifically Ameriprise® Checking Account

• Drive a multi-channel approach to marketing including direct to client, digital, Advisor channel, etc.

• Create content to support banking and cash solutions initiatives. Work with large cross-functional teams across the organization to ensure alignment and integration.

• Plan, write and implement content strategies and tactics that support integrated plans. Works individually or with a team to prepare marketing collateral, communications, etc.

• Serve as primary liaison with internal partners – legal, compliance, creative services, production services, product development, sales strategy, etc.

• Execute measurable program results. Track program participation and results and provide recommendations for improvements, implement approved recommendations quickly across the organization to ensure alignment and integration.

Required Qualifications

• 5 years’ experience in Banking, Investments or non-financial Product Marketing and Communications

• Bachelor’s degree in Marketing, Communications, or equivalent in a related field

• Knowledge of Banking and Financial Solutions

Preferred Qualifications

• Familiarity with Checking products

• Strong, demonstrated writing skills -- including content research and audience strategies• Ability to motivate and influence internal partners

• Demonstrated ability to work as a leader within teams and ability to collaboratively influence others

• Exceptional marketing, communication, training, project management and organizational skills

• Experience in developing and implementing dynamic content strategies

• Familiar with assessing campaign performance and using data to enhance results

• Capable of interacting with variety of individuals cross-organizationally

• A self-starter, solution-focused and be able to work independently

• Shown ability to think fast, respond quickly and learn quickly in a fast-paced environment

• Confirmed ability to prioritize, coupled with strong attention to detail

• Robust knowledge and experience working with Microsoft Office products (e.g., PowerPoint, Word, Excel)

About Our Company
We’re a diversified financial services leader with more than $1 trillion in assets under management and administration as of 2022. Our team of 20,000 people in more than 20 countries, advise and manage assets and income of more than 2 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

The estimated base salary for this role is $80,100 - $108,100/ year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.Full timeExemptMarketing/Product ManagementFPPS Wealth Management Solutions

Salary : $80,100 - $108,100