What are the responsibilities and job description for the Brand Coordinator position at Ameriprise Financial?
Key Responsibilities
Support advisor focused branding initiatives
Co-branding program (review logos to ensure adherence to guidelines, review and maintain business policy documents, track approvals).
Stationery program (ensure stationery products are on-brand and support needs of corporate and advisor audience).
Maintain brand related content on AdvisorCompass (annual review and updates), and branded material management (work with marketing services to ensure branded materials are available for order on eCatalog).
Understand and support the Ameriprise brand guidelines to ensure consistency across the organization.
Act as subject matter expert for advisor branding for advisor and corporate partners questions in person, via email and phone. Monitor and respond to the field-facing mailboxes within SLA and review and approve logo use.
Consult and provide solutions for business partners and independently complete brand reviews to ensure visual and messaging guidelines are followed for accuracy and consistency.
Track and maintain advisor metrics reporting for resources, reviews and consulting across the brand management team.
Contribute to firm-wide advisor-focused initiatives as needed
Provide back-up for corporate reviews and approvals, including AdTrax brand review.
Support leadership in building our brand culture and brand stewardship.
Please note that this position involves daily communication and interaction with advisors, internal business partners, and vendor partners and thus requires strong communication and personal interaction skills.
Required Qualifications
A minimum of 1-3 years of brand and/or marketing experience. Bachelor’s degree or equivalent experience required.
Strong written and verbal communication and project management skills in the areas of design, proofreading and editing.
Excellent relationship manager.
Solid analytical skills.
Demonstrated ability to work in cross-functional teams.
Must be results-driven, detail-oriented and a problem-solver with demonstrated success in facilitating multiple tasks or projects and driving them to completion.
Strong client service skills using a high-touch approach with an ability to develop and foster relationships to further promote and build the brand.
Preferred Qualifications
Experience in marketing communications in the financial services industry.
Experience in advertising or promotions on either the client or marketing agency side.
Familiarity with photography and design principles.
About Our Company
We’re a diversified financial services leader with more than $1 trillion in assets under management and administration as of 2022. Our team of 20,000 people in more than 20 countries, advise and manage assets and income of more than 2 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.
Base Pay Salary
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.
Full-Time/Part-Time
Exempt/Non-Exempt
Job Family Group
Line of Business
Salary : $57,100 - $77,100
