What are the responsibilities and job description for the Manager of Programmatic & Investment Optimization position at AMEX?
You Lead the Way. Weve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, youll be recognized for your contributions, leadership, and impactevery colleague has the opportunity to share in the companys success. Together, well win as a team, striving to uphold our and powerful backing promise to provide the worlds best customer experience every day. And well do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
American Express Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing and experiences. We have an ambitious goal : to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. Within GABM sits the Global Brand Content & Media team who is responsible for building best in class brand content across channels and audiences (including Amexs internal creative agency, OnBrand), driving impact and innovation through global media and analytics, and delivering cultural and brand platforms that bring the Powerful Backing of American Express to life.
The Manager of Programmatic & Investment Optimization will support technical elements of our media plans, and will work hand-in-hand with teammates across the Global Media & Analytics team to ensure excellence in our approach to media buying. This individual will play a critical role in advancing our use of technology, negotiating with partners, and tailoring media buying models to tactical needs by developing a best-in-class approach to structuring and executing our campaigns. They will also drive our Investment Optimization strategy, partnering with key internal and external stakeholders to enhance our evaluation of media opportunities.
Key Responsibilities
- Support the build out of our Programmatic & Investment Optimization team by setting a clear vision with modernization, diligence, innovation, and rigor at its core
- Work hand-in hand with our US Media team to evaluate and optimize our tactical buying approach, ensuring that each impression is delivered with precision across all channels
- Enhance our technological infrastructure by assessing partner capabilities & features, with the aim of modernizing every element of our media buy
- Develop a data-informed, highly-technical and replicable playbook for activating across channels, as well as a robust test & learn agenda
- Advance our usage of data, up-leveling our approach to audience modeling, segmentation, distribution, and matching
- Interface directly with key stakeholders to drive our Investment Optimization approach, forming a strategic perspective and ensuring compatibility & follow-through within our tactical plans
- Work across stakeholder teams to develop and inform medias planning and funding processes
- Drive Enterprise collaboration by ensuring deep understanding of best practices, partner capabilities, and media innovation
Minimum Qualifications
Salary Range : $80,000.00 to $155,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, well consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include :
For a full list of Team Amex benefits, visit our .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Salary : $80,000 - $155,000
