What are the responsibilities and job description for the Senior Analyst, Brand Planning position at AMEX?
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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global, inclusive and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, youll be recognized for your contributions, leadership, and impactevery colleague has the opportunity to share in the companys success. Together, well win as a team, striving to uphold our and powerful backing promise to provide the worlds best customer experience every day. And well do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing and experiences. We have an ambitious goal : to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. The Global Brand Strategy & Insights team sits within GABM. We are responsible for accelerating brand consideration globally by delivering robust insights, transformative brand strategies, and key capabilities for marketers across the organization.
We are seeking a Senior Analyst of Brand Planning who will support creation of the annual brand planning cycle to create cohesion of all B2B and B2C above-the-line strategies and marketing initiatives to ensure enterprise coordination through the line. These positions will report to Senior Manager, Brand Planning.
Key Responsibilities :
- Support creation of the annual strategic brief and supplemental tactical briefs that connects strategic brand priorities across cross-team marketing activations, assets and experiential moments.
- Facilitate GABM and Business Unit partners stakeholder management and communications to ensure alignment across Brand Planning efforts for B2B, B2C, and Enterprise initiates to ensure end-to-end continuity in marketing efforts through the line.
- Partner closely with GABM cross-functional team (Content, Social, Media, Digital Brand Products, and Insights) to deliver best-in-class, customer centric work
- Provide operational support to bring activations to market (e.g. phases, timing, milestones stakeholders, risks, approvals). Develop system for tracking and monitoring highly visible, complex campaigns.
- Optimize integrated campaign planning across media, content, and Experiential. Develop tools to track, monitor, and align above-the-line strategies; and evaluate operating models to improve collaboration and decision making.
- Drive innovative thinking across teams, keeping a pulse on external marketplace trends to develop cutting-edge, winning strategies.
- Has high visibility among key stakeholders across the Enterprise.
Qualifications :
Salary Range : $55,000.00 to $105,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, well consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include :
For a full list of Team Amex benefits, visit our .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Salary : $55,000 - $105,000
