What are the responsibilities and job description for the Senior Manager - Brand Content Strategy & Planning position at AMEX?
You lead the way. Weve got your back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, youll be recognized for your contributions, leadership, and impactevery colleague has the opportunity to share in the companys success. Together, well win as a team, striving to uphold our and powerful backing promise to provide the worlds best customer experience every day. And well do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express products and services through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal : to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. The Global Brand Content & Platforms team sits within GABM. We are responsible for building inspiring brand creative and assets to drive consideration for target audiences. We are seeking a dynamic and strategic content strategy and planning lead to join our brand content team. This role will be responsible for leveraging audience insights and performance data to inform our content strategy and communications planning to ensure cohesion across all content touchpoints. You will collaborate closely with members of the Brand content and cross-functional teams, including brand strategy, media and measurement, social, and enterprise-wide partners to drive content initiatives that amplify our brands voice and foster deeper connections with our audiences.
Specific responsibilities include :
- Content Strategy & Planning : Oversee the development of content calendars and communications plans, ensuring consistent and timely delivery of messaging across platforms.
- Cross-Functional Collaboration : Partner with marketing, product, creative, and other internal teams, as well as agency partners to ensure content aligns with Enterprise marketing priorities and strategies.
- Performance Tracking & Reporting : Operationalize regular analysis of content performance, working in close partnership with insights & media partners to identify areas of optimization and prioritize the best opportunities to refine approach.
- Project Management : Lead and manage end-to-end content strategies, with focus on full-funnel integration to drive consistency and cohesion across customer touchpoints.
- Digital Journey Optimization : Manage and influence design and implementation of digital customer journeys in close partnership with brand strategy and digital product teams.
- Budget Management : Develop, manage, and monitor annual budget for Global Brand content team, encompassing proper allocation of funds across initiatives, tracking utilization, and overseeing relationships with external vendors to ensure adherence to American Express policies.
Qualifications
The successful candidate will have 5-7 years of marketing experience and a proven track record of developing strategic and tactical 360 communications, creative development, and media knowledge for a top brand. Idea candidate is a creative thinker, recognized as being solutions-oriented and a collaborative team player. Specific qualifications :
Salary Range : $80,000.00 to $155,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, well consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include :
For a full list of Team Amex benefits, visit our .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Salary : $80,000 - $155,000
