Director, Professional Marketing

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand a friend to all hair, hairstylists, the planet you.we’re rooted in clinical results. each product is infused with our intoxicating scent powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp strands.we’re a proud pal to the planet certified B-Corp. from sustainably sourced ingredients recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste energy to reach Net Zero by 2030.having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes community. Think of us as your at-home hairapist, here to empower self-expression bring joy to your haircare experience. all hair is welcome.the job :

The Director of Professional Marketing will serve as a key marketing leader on the amika brand, helping drive the development execution of an integrated professional marketing strategy, with a focus on a seamless, integrated customer journey across all stylist, salon owner, distributor touchpoints that builds awareness, engagement, acquisition, loyalty long-term fanatical brand love.A successful candidate should be passionate about the stylist as well as extremely collaborative, proactive, and analytical / data-driven with both a brand development operational 360 planning mindset.In close partnership with Brand Management, Consumer Engagement, Pro Education Field Sales, Creative, they will champion the needs of the professional, serve as a critical thought-leader, ensure consideration of the stylist perspective across brand storytelling, campaign assets, social evergreen content, salon support tools, flawlessly connecting the dots between brand strategy, channel objectives, GTM execution. This is a global, extremely cross-functional role with an emphasis on North America and budget ownership.salary :

135,000 - $150,000 bonuslocation :

remotes (must be based in have the right to work in the US)what you'll do :

Lead mentor two direct reports across salon marketing / loyalty events verticals and provide continuous coaching performance feedback to fully develop team to reach their true potential.Responsible for being a key driver of salon customer growth as well as stylist engagement, loyalty, satisfaction by setting goals, defining KPIs / metrics, constantly evolving team capabilities, influencing key cross-functional teams to ensure that they are met.Work closely with the SVP of Global Professional sales and education in the development of key promotional and go to market ideas to drive the professional business in North AmericaLead development maintenance of pro-relevant annual marketing calendar in partnership with Education to ensure 360 consistency with global brand storytelling consumer engagement activations.Salon Growth, Engagement & Loyalty :

Support strategy and execution of salon customer journey to trial, onboard, retain, build loyalty, and increase lifetime value while improving customer perception satisfactionOwn the global salon merchandising strategy, incorporating key feedback from distributors and field, and partnering with trade marketing creative for consistent executionLead all development of in-salon collateral, sales tools, presenter kits, distributor toolkits in partnership with Brand, Education, Creative teams.Oversee all aspects related to salon loyalty program including vision, strategy, end-to-end communication plan, salon operational supportDrive salon ambassador program to deepen relationships with key personal within network salons (and Flagship Salons as needed).Professional Stylist Insights, Brand Storytelling, Content

Develop a deep understanding of the salon customer (participating in primary research, conducting data analysis, and reading / listening to customer feedback) to effectively serve as the voice of the stylist customer during product development, messaging, and campaign development.Partner closely with Consumer Engagement / Integrated Marketing team to align on paid earned investment strategy to continue to drive the salon funnel from awareness to acquisition to loyalty, as well as Trade Marketing to reinforce consistency.Serve as the lead voice of the stylist salon for all campaign evergreen GTM toolkits by overseeing the development of creative tactical briefs that reflect comprehensive professional marketing team needs as well as championing best practice content creation messaging based on stylist needs industry best practices.Oversee pro marketing website including site updates, content strategy, brand relevant storytelling in close partnership with Brand Creative teams.Drive professional stylist-focused video content briefs projects in close partnership with Education Brand teams, including but not limited to evergreen education videos, artistry look book, or event support needs.Community Engagement & Events

Partner closely with Consumer Engagement Education teams to support development planning of compelling content strategy with current stylist POV for professional communities including influencers and social channels / groupsLead strategy planning for all professional brand, distributor, regional, tradeshows, including annual calendar, pre-promotional plan, on-site build / execution in close partnership with Education, Creative, Social, Production teams.Reporting & Analysis :

Regular reporting & analysis on effectiveness, functionality of strategies & programs including KPIs and how metrics affect each otherStay informed on professional industry trends, competitive landscapes and new technologies affecting salons and distribution platformsDevelop & manage professional marketing budgets individually and in conjunction with sales, marketing, education, and fieldmust haves :

Minimum 8-10 years of experience at a professional salon haircare brand

While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.Deep understanding of the salon environment, professional industry dynamics, experience across the stylist, manager, salon owner, distributorA left right brain thinker encompassing a solid mix of operational marketing brand storytelling skillsExperience leading and developing a team to meet departmental goals, but also comfortable being hands-on to own and drive projects forwardDemonstrated project management skillsStrong strategic-thinking, analytical and business acumenExcellent organizational, written and oral communication / presentation skillsAbility to work independently in a fast-paced environment with a strong creative focusTeam player possessing the ability to build, foster and nurture strong relationships with cross-functional teamsready to apply?

please click the link below that will bring you to our careers page where you can submit your application resume (cover letter optional). a member of our team will be in touch soon!

J-18808-Ljbffr

Salary : $135,000 - $150,000