What are the responsibilities and job description for the Brand Marketing Director position at Amneal?
Description:
The Oncology Marketing Director will lead marketing launch efforts for buy-and-bill oncology biosimilar products across key stakeholders in the US biosimilar ecosystem: healthcare professionals (HCPs), payers, and patients. This role will lead the development of integrated marketing programs that promote brands within an expanding biosimilar portfolio, drive market access, and increase patient and healthcare provider adoption. This role will operate in a start-up type environment as a brand strategist, tactical executor, and team collaborator and will develop strategies and effective communication with medical benefit and pharmacy benefit managers.
Essential Functions:
- Develop and execute comprehensive marketing launch strategies and differentiated value propositions for biosimilar products aimed at HCPs, payers, and patients, ensuring targeted messaging and tactics; Develop and implement strategies to effectively position biosimilar brands among a diverse group of healthcare professional audiences including prescribers and pharmacy decisionmakers and develop targeted marketing strategies to increase payer awareness, acceptance, and reimbursement of biosimilar products.
- Provide thought leadership and direction to influence internal decision-making stakeholders on the management of biosimilar brands; work closely with the sales team to ensure alignment of marketing strategies with sales goals and support in-field activities; collaborate with medical affairs, regulatory, and R&D teams to ensure accurate and compliant messaging in all marketing communications.
- Design and implement payer engagement programs, including meetings, policy advocacy, and reimbursement support tools, to drive formulary inclusion and reimbursement approvals; partner with patient advocacy groups to develop programs that raise awareness of biosimilars and foster patient acceptance and engagement.
- Track and measure the effectiveness of marketing programs, making data-driven adjustments to optimize results and return on investment; continuously analyze market trends and competitive landscape to inform strategic decisions; analyze customer feedback, market dynamics, and payer/reimbursement trends to inform marketing strategies and product positioning; collaborate with market research partner on insight generation activities to enhance strategic decision making such as qualitative and quantitative market research studies, advisory boards, etc.
- Manage a team of agency partners by setting the strategic vision for effective completion and execution of tactics; manage brand budgets within the guidance set by senior leadership.
Qualifications:
Education:
- Bachelors Degree (BA/BS) In a related field - Required
- Master Degree (MBA) In a related field - Preferred
Experience:
- 10 years or more in Pharmaceutical or Biotech Marketing in brand management, agency advertising, sales, analytics or market research
- 2 years or more in Managing a US biosimilar brand
- 2 years or more in Payer experience
Skills:
- Excellent interpersonal skills - Advanced
- Excellent oral and written communication skills - Advanced
- Excellent organizational Skills - Advanced
- Detail Oriented - Advanced
- Presentation Skills - Advanced
- Analytical Skills - Advanced
- Demonstrated supervisory or managerial competence - Intermediate
- Demonstrated ability to evaluate situations and make decision recommendations - Advanced
- Demonstrated problem solving ability - Advanced
- Inductive and deductive reasoning to analyze, synthesize, compare, and interpret information - Advanced
- Deep understanding of the buy-and-bill biosimilars markets and strategic approaches to tailored marketing strategies that engage each audience - Advanced
Specialized Knowledge:
- Strong understanding of the biosimilars market, including regulatory considerations, payer dynamics, market access strategies, and the evolving healthcare landscape
- Knowledge of payer access strategies, including formulary placement, reimbursement negotiations, and cost-effectiveness models
