Digital, Ecommerce, Community Activation Sr. Marketing Manager

Ecommerce ManagementLead E-Commerce growth of the future on internal and external partner sites (i.e. Sylvania-automotive.com, Amazon, Walmart.com)Access and augment, as needed, D2C strategy for Sylvania with focus on the right technologies, positive user experiences, and cross-sell / up-sell opportunities of the futureResearch industry trends and opportunities to close gaps in business objectives and drive business forwardLead and implement digital marketing best practices on internal and external partner sitesExperience working with AMS and retail platformsChannel ManagementDevelop social media strategy of the future, taking advantage of social channels / platforms and integrating it with rest of digital marketing and E-Commerce strategiesLead development, execution, management, and optimization of social media strategies, as well as analysis, to drive demand generation across channels (Facebook, Instagram, YouTube)Create social calendar, content mapping, and setup analytics to measure post results and efficiency of content and campaignsDevelop, implement and manage tactical digital marketing efforts across other channels such as activation events, internal website, digital advertising, online marketplaces, etc.Digital MarketingLead analytic strategy of the future and make sure all new social, digital, and campaign efforts are all working together to achieve positive ROI and business goalsLead and implement all digital marketing best practices such as SEO, internal / external linking, product display order, landing page creation, marketing automation, web analytics, UX / research, etc. to major retailersResponsible for staying ahead of emerging technologies. Provide thought leadership and perspective for adoption where appropriateTrack and report on marketing milestonesMeet / exceed marketing key performance indicators through cross-channel optimization and testingSet up and analyze A / B experiments and conversion tests and report findings to broader marketing teamData & AnalyticsImplement A / B tests for our DTC efforts across ecommerce, email and social to further optimize the consumer experience tied to analytic reporting and KPIs.Actively test, track, and report all relevant traffic, conversion, and campaign data to increase CTR, CVR, Conversions and ROI.Perform benchmarking and competitor analysis to support sales growth & performance on marketplaces, retailer, pure play and our own DTC e-commerce site.Work with Brand Marketing to optimize all digital marketing efforts through backend analytics to drive KPIs against all marketing digital / social marketing efforts.Website / Blogs / Email Campaign ManagementManage Sylvania-automotive.com and lead internal team on providing optimization ideas focused on improving customer journey, conversion rate optimization, and content strategy / mappingOversee digital / ecomm specialist for website adaptation needs for new product lines from start to finish and ongoing managementOversee digital / ecomm specialist for making sure web changes are tied to analytic reporting and goals#J-18808-Ljbffr