Marketing Content Specialist

AMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The four distinct operating units owned by AMTRACO are:

EPSI – a distribution company servicing the surface finishing industry with presence in all major global markets.

STM – a manufacturer of pressure sensitive adhesive tapes

SBM – a commercial real estate company that buys, develops, and leases commercial real estate.

Roles & Responsibilities:

• Graphic Design Support:
• Create and edit marketing materials, website graphics, social media visuals, and product images as needed
• Ensure brand consistency across all creative assets
• Website Management (SEMrush & CMS):
• Manage and optimize five company websites using SEMrush for SEO, site audits, and keyword tracking
• Implement website updates, including product listings, blog posts, and landing pages
• Collaborate with internal teams or external developers for major site changes
• Email Marketing & Funnels:
• Build, schedule, and manage email campaigns for two companies, ensuring proper audience segmentation and automation
• Monitor and analyze campaign performance, making data-driven adjustments to improve engagement and conversion
• Tradeshow Support (Infrequent):
• Assist with event planning, booth setup logistics, and marketing collateral for tradeshows
• Coordinate pre- and post-show marketing efforts, including lead follow-ups
• Marketing Literature & Requests:
• Maintain an organized library of marketing collateral and fulfill literature requests for sales teams and customers
• Amazon Daily Operations:
• Oversee daily tasks such as updating product listings, managing customer reviews, and monitoring inventory
• Assist with Amazon advertising (PPC campaigns) and troubleshooting listing issues
• Social Media Management:
• Plan and schedule content posts (1-2 times per week) across relevant social media platforms
• Engage with followers, respond to inquiries, and monitor social media analytics for performance insights
• Swag Merchandise Management:
• Source, order, and maintain inventory of company-branded merchandise for events, employee engagement, and promotional campaigns
• Track usage and distribute swag items as needed for tradeshows, sales promotions, and corporate initiatives
• Other duties as assigned
  
  

Ideal Candidate Qualifications:

• Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.)
• Experience with SEMrush and website content management systems (WordPress, Shopify, etc.)
• Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.)
• Experience with Amazon Seller Central and basic PPC campaign management
• Strong organizational skills and ability to multitask across different marketing functions
• Experience in social media content creation and scheduling tools (Meta Business Suite, Hootsuite, etc.)
• Excellent written and verbal communication skills
• Associates or Bachelor's Degree in Marketing or Related Field Required
• Certificate or Training in Graphic Design or Similar preferred
  
  

Company Benefits

• Competitive wages and earned commission
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Paid Vacations, Holidays & Personal Days
• 401(k) with Company match
  
  

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