Paid Media Specialist

The Revel Group (Management Company for Adventure Parks: Anakeesta and WildSide) is seeking an experienced and strategic Paid Media Specialist to help oversee our digital and traditional media buying and placement. This role will assist in planning, executing, and optimizing digital media buys across digital and social platforms, as well as buying traditional broadcast ad placements and Over-the-Top (OTT) advertising campaigns and any other paid media channels assigned. The ideal candidate has a strong understanding of both digital and traditional advertising channels and can effectively balance data-driven decision-making and optimization.

Key Responsibilities:

1. Market Research and Strategy:

• Stay updated on market trends, competitor activity, and new advertising tools or channels.
• Advise on innovative approaches to media buying and provide recommendations for future campaigns.

2. Digital Media Buying:

• Help plan, purchase, place, and optimize digital media on social platforms including Meta (Facebook, Instagram), TikTok, and other relevant networks.
• Utilize platform-specific strategies to maximize ROI and achieve performance goals.
• Develop and test creative and audience segments to drive campaign success.

3. Traditional Media Buying:

• Assist in managing traditional broadcast ad placements, coordinating with internal and external stakeholders to ensure cohesive campaign execution across mediums.
• Work with vendors to negotiate and place ads on television, radio, and other broadcast outlets.

4. OTT Media Buying:

• Facilitate OTT ad placements to reach audiences through streaming platforms, ensuring content aligns with brand objectives.
• Partner with creative and marketing teams to produce, measure, and refine OTT campaigns.

5. Budget Management:

• Support and maintain media budgets, ensuring cost-effective ad placements that meet campaign objectives.
• Forecast and allocate resources effectively across channels to maximize impact.

6. Reporting and Analysis:

• Develop and maintain a regular reporting schedule to communicate campaign performance to stakeholders.
• Analyze key metrics for each platform, including impressions, reach, engagement, conversion rates, and cost-per-action (CPA).
• Prepare post-campaign analysis reports with insights into the effectiveness of media buys and provide actionable recommendations for future campaigns.
• Present findings to internal teams and senior management, highlighting successes, challenges, and opportunities for improvement.
• Use data visualization tools to effectively illustrate campaign performance and ROI for easy comprehension by stakeholders.
• Monitor, analyze, and report on the effectiveness of media buys, optimizing campaigns based on performance metrics.

Qualifications:

• Preferred: Bachelor's degree in marketing, Advertising, Communications, or a related field.
• 1 years of experience in media buying, with a background in both digital and traditional channels.
• Proficiency in Meta Ads Manager, TikTok Ads, and other digital advertising platforms.
• Experience with OTT and broadcast media buying is a plus.
• Ability to adapt quickly in a fast-paced environment and make strategic and tactical decisions.
• Strong analytical skills and a data-driven mindset, with experience in campaign tracking, optimization, and reporting.
• Excellent communication, negotiation, and project management skills.

Why Join Us?

This role offers a dynamic, creative environment with opportunities to shape our media strategy and directly impact our growth. If you are passionate about innovative advertising and thrive in a fast-paced setting, we’d love to have you on our team!

When you start your career here, we hope you will stay and grow with us!

Perks:

• Competitive pay
• Bonus Eligible
• Paid time off
• Medical, dental, and vision Insurance
• Life insurance
• 401K
• Free admission for employees and their immediate family
• Employee discounts on food and merchandise
• Generous pass exchange program with area attractions

If you feel you meet the above requirements, we would love to receive your resume!