What are the responsibilities and job description for the Lead Data Scientist - Digital Performance & Marketing position at Analytic Recruiting Inc.?
Digital Marketing & Data Science Lead
Responsible for driving U.S. digital marketing performance through data measurement, analysis, and optimization. This role evaluates digital data—including CRM streams, paid media, and website analytics—to assess promotional effectiveness and provide data-driven recommendations. Collaborates with U.S. Marketing and creative agencies to develop statistical and machine learning models focused on patient and healthcare professional analytics
Keywords: Data Science, Pharma, MMM
Key Responsibilities:
- Partner with marketing and omnichannel teams to address business questions and optimize marketing strategies.
- Conduct patient journey analyses, HCP segmentation, and marketing mix optimization from a digital perspective.
- Develop predictive models, MMM, AI-powered tools, and attribution solutions to enhance resource allocation and improve engagement.
- Lead the design of statistical and machine learning models to quantify marketing impact and patient interactions.
- Monitor key digital metrics, providing actionable insights to brand managers on field, email, media, and website performance.
- Collaborate with third-party vendors to ensure optimal measurement strategy and data availability for marketing evaluation.
Who You Are:
A data-driven problem solver passionate about leveraging analytics to guide marketing strategy and optimize engagement. You thrive in cross-functional collaboration and enjoy translating complex insights into actionable recommendations.
Qualifications:
- Bachelor’s degree required; advanced technical degree preferred.
- 5 years of experience in advanced analytics in pharmaceuticals
- Expertise in media mix modeling (MMM), statistical analysis, and machine learning / GenAI
- Strong SQL skills for data extraction and manipulation.
- Proficiency in Python or R for data modeling.
- Experience in CRM, website, and digital media analytics.
- Excellent communication skills to relay data findings in business terms
- Biotech/pharma experience preferred.
Send your resume for consideration to ilana@analyticrecruiting.com
