Director of Public Relations and Brand

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400 global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

The Director of Public Relations and Brand will ideally be based out of our Minneapolis location will be responsible for building and managing Anaplan’s public image, brand voice in the public sphere, and media presence. This strategic role will drive the company’s PR and brand strategy, ensuring consistent, compelling storytelling across earned and owned channels. You will oversee media relations, PR content creation, and brand thought leadership to enhance brand awareness, reputation, and engagement in key markets globally. Additionally, you will manage all external PR agencies and strategic media partnerships.

Your Impact

• Strategic PR Planning: Develop and execute comprehensive public relations strategies, plans, and campaigns aligned with business goals, ensuring consistent messaging across all media channels.
• Media Relations: Build and maintain strong relationships with key media outlets, journalists, and influencers in the tech, SaaS, and business industries. Secure media coverage through proactive outreach, pitches, and press releases.
• Agency Management: Build, manage, and maintain strong relationships with PR agency(s) and media partners, guiding the development of a strategic plan with metrics, and subsequent execution. Brand Messaging: Work with other marketing leaders on key PR messaging and communication strategies that reflect the company’s values, vision, and aspirations.
• Brand Consistency: Ensure alignment of messaging across all external communications and channels including PR (press releases, articles, and presentations), and all corporate communications to maintain a strong and cohesive brand identity. Coordinate organic social media to elevate Anaplan’s thought leadership, highlight our brand and ensure social content aligns with key brand campaigns, industry thought leadership, and strategic GTM marketing priorities.
• Thought Leadership: Position the company and executive team as thought leaders in the SaaS industry. Secure speaking engagements, guest articles, and interviews in relevant trade publications and events.
• Content Development: Oversee the creation of high-quality content for press materials, blogs, media kits, and social channels. Collaborate with marketing and content teams to ensure alignment with overall marketing strategy.
• Performance Metrics: Track and analyze the success of PR campaigns and media coverage. Use insights to refine strategies, demonstrate ROI, and report on PR effectiveness to senior leadership. Monitor brand sentiment and social engagement, leveraging insights to optimize content and engagement strategies.
• Cross-Department Collaboration: Work closely with marketing, product, corporate HR communications and executive teams to ensure alignment and integrate PR efforts with broader business strategies. Ensure tight alignment with internal communications, to ensure employees are brand advocates across the company.
  
  

Your Qualifications

• 7 years of experience in public relations, with a strong background in SaaS, technology, or B2B industries.
• Proven track record of successful PR and brand campaigns, as well as media placements at both regional and national levels.
• Deep understanding of SaaS industry trends, the competitive landscape, and how to communicate complex technical concepts to a broad audience.
• Preferred strong network of media contacts, influencers, and industry experts.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
• Ability to think strategically, handle multiple projects simultaneously, and work under pressure in a fast-paced environment.
• Leadership experience with the ability to manage and inspire peers.
• Familiarity with PR tools and media monitoring software.
  
  

Preferred Skills

• Bachelor's degree in Public Relations, Brand, Communications, Marketing, or a related field (Master’s degree preferred).
• Experience in executive communication and media training.
• Knowledge of digital marketing strategies and how PR integrates with SEO, social media, and content marketing.
• Strong public speaking skills and comfort with media interviews and presentations.
• Exceptional writing skills
  
  

Our Commitment to Diversity, Equity, Inclusion and Belonging

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. 

Fraud Recruitment Disclaimer 

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  

Anaplan does not: 

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.  
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication. 
  
  

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.