Marketing Director

Because of our terrific growth, ANC Group is looking for a Marketing Director to drive our existing marketing programs and position our company for growth through additional marketing channels and activities. The ideal candidate has a deep understanding of and experience growing Managed IT Services and is willing to have a hands-on approach to learning and maximizing our marketing platforms, campaigns and opportunities. Additionally, the ideal candidate knows decision-making roles within our target clients and how to use a variety of marketing assets to build trust and engagement with ANC’s sales executives. This position can be partially virtual after the initial training period in the office.

Responsibilities:

Core Responsibilities:

A. Build on, execute and manage within budget ANC’s Annual Marketing plan

* Print ads, billboards, magazine editorials

* Direct mail, email campaigns

* Website, SEO, blogs, Calls to Action, Forms, Downloadable reports

* Social Media Marketing

* Events

* Associations & Sponsorships

* Customer & employee giveaways/branded items

* Customer Testimonials, References, Case Studies, White Papers

B. Procure prospecting lists via a variety of tools

* Ensure data cleaning, proper tagging and upload to Keap.

C. Plan and execute Marketing campaigns through our Marketing Analytics Platform

* Develop expertise on our marketing platforms and marketing channels

* Attend trainings and attain certifications in our Marketing Automation Platform (MAP)

* Build and manage Campaigns in MAP

* After 30 days be able to independently build, launch and manage a marketing Campaign from our MAP

* Administer 5-7 active campaigns per month

* Identify/procure required materials – Mailers, giveaways, etc.

* Collaborate/meet weekly with our Fractional Marketing Coordinator and our team at TMT to proof and deliver direct mail and email marketing content.

D. Collaborate/meet weekly with our marketing team at Lemonade Stand

* Redesign ANC’s website, ensure no dead links

* Create customer-facing collateral

* Drive improved SEO

* Use paid ads to ensure visibility

E. Select, enroll, plan and implement customer & industry events on & offsite

* Select & enroll Sponsorship/Exhibitor levels, personnel to attend, make travel arrangements, booth layout, giveaways, customer collateral

* Determine CTA & ROI for each event, pre-meetings & debrief

F. Solicit & Leverage Marketing Development Funds (MDF) from suppliers to reduce marketing costs

* Learn MDF Rules and portal logins from suppliers

* Create a marketing project in their portal, planning with CAMs and subsequent claim

G. Work with the Finance team to correctly allocate Marketing expenses to track campaign effectiveness.

H. Participate and report in weekly team meetings

I. Create reports daily, weekly, monthly & quarterly

* The Admin Team Weekly Reporting Log

* Summary Reports from Lemonade Stand and TMT

* MDF Claim Reporting

* TMT Dashboard Reporting

* Expenses Summary

* E-Rate Reports

Secondary Responsibilities

A. Contribute to and proof customer-facing content, print & online

B. Market research such as vertical markets, target markets, emerging markets and competitors – a. Internet research- News in our vertical markets, trends, innovations, threats; Competitive Data – For E-Rate use Query Bob to inform installed product, supplier data, competitor data; Competitor data to include news, changes, profile, markets served.

C. Solicit and record customer satisfaction feedback via phone & email - Weekly

D. Work-related errands, such as picking up supplies and giveaways for events

E. Interface with suppliers and learn the technology we sell at a high level to be able to market to customer need.

F. Other duties as needed

* Collaborate with the VP of Sales on growth goals and campaign targets and with VP of Technical Support on tech bandwidth for certain offers

* Some Travel <20%

* Attending company related events such as trade shows or business after hours events as needed.

Experience and Skills:

· Must be very organized and very detail oriented.

· Great communicator and comfortable with customer conversations

· Degreed in marketing or equivalent experience

· Competent computer skills including MS Excel, Word, PPT, Canva, Adobe

· Internet skills including use of e-mails, group messaging and data collection.

· Must have a valid driver’s license and reliable transportation.

· TMT, Keap and/or Autotask experience is a plus.

Hours 8:30-5 M-F except when we have events.

Benefits

· Health, dental & vision benefits

· Retirement Plan

· Sick & Vacation time

Job Type: Full-time

Pay: $65,000.00 - $80,000.00 per year

Experience:

• Marketing automation: 2 years (Required)
• Marketing: 3 years (Required)

License/Certification:

• Driver's License (Required)

Work Location: Hybrid remote in Greenville, SC