What are the responsibilities and job description for the Digital Marketing Specialist position at ANCHOR INTERNATIONAL PARTNERS LIMITED?
We are looking for a passionate and results-driven Digital Marketing Specialist to join our dynamic team. You’ll have the opportunity to manage and execute digital marketing strategies across various channels and contribute to the overall growth of our brand.
Key Responsibilities:
- Develop and implement data-driven digital marketing campaigns across various platforms (Google Ads, social media, email marketing, SEO, etc.).
- Manage and implement SEO strategies to improve website visibility and organic search rankings.
- Create and manage email marketing campaigns, including list segmentation, content creation, automation, and performance tracking.
- Monitor digital trends, competitor activity, and industry changes to adjust strategies and stay ahead of the curve.
- Develop strategies to drive website traffic, increase brand awareness, and generate qualified leads.
- Execute A/B testing to improve performance across campaigns, from paid media to email marketing.
- Maintain and update the company’s website and ensure it is aligned with SEO best practices.
- Support social media campaigns and strategies, working with the social media team to drive engagement.
- Manage digital budgets and ensure cost-effective execution of campaigns.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2-3 years of experience in digital marketing, with a focus on paid media, SEO, email marketing, and content creation.
- Proven experience in executing successful digital marketing campaigns across paid and organic channels.
- Excellent written and verbal communication skills, with the ability to create compelling and on-brand content.
- Creative problem-solving skills and the ability to think strategically.
- Strong analytical skills and the ability to derive actionable insights from data.
- Ability to work independently and as part of a collaborative team in a fast-paced environment.
- Detail-oriented with a strong focus on performance and results.
Why Join Us?
- Competitive salary and benefits package.
- Opportunities for career growth and professional development in a rapidly growing digital marketing field.
- A collaborative, innovative, and creative work environment.
- Be part of a company that values creativity, new ideas, and constant improvement.
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