Customer Marketing Manager

At Anchor, we’re transforming B2B payments with our innovative, automated billing and collections platform. By simplifying financial workflows, we enable businesses to focus on what they do best. Backed by renowned investors and operating in a $74B market, Anchor empowers businesses to focus on growth instead of chasing payments.

At Anchor, we prioritize creating value for our customers above all else. By helping them succeed, we succeed. That’s why we’re searching for a Customer Marketing Manager who is passionate about building strong relationships, enhancing customer journeys, and delivering initiatives that truly make an impact.

This role is about working directly with our customers to create value - helping them grow, thrive, and feel connected to a community that celebrates their success.

Responsibility

• Drive customer-focused marketing campaigns that enhance engagement and support their growth objectives
• Create high-impact content including case studies, testimonials, and presentations that showcase customer success
• Partner with Sales and Marketing to optimize content distribution and streamline processes
• Build and maintain strong relationships with clients, resulting in a trusted partnership.
• Collaborate across teams (Sales, Customer Success, Product, Marketing) to ensure consistent messaging and exceptional customer experience
• Analyze campaign performance metrics and optimize strategies based on data-driven insights
• Research industry trends and maintain a deep understanding of target sectors and personas
• Serve as the voice of the customer, providing valuable feedback to product and strategy teams

Requirements

• Bachelor's degree in Marketing, Accounting, Business, or a related field.
• 3 years of B2B marketing experience, with a focus on customer marketing, customer success, or account-based marketing.
• Proven track record of understanding customer needs and developing creative solutions.
• Excellent communication and interpersonal skills, with a passion for speaking with, engaging with, and building rapport and lasting customer relationships with customers.
• Hands-on experience working and leveraging AI tools to increase productivity and efficiency.
• Exceptional organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Ability to work cross-functionally with teams like Customer Success, Product, and Sales to achieve common goals.
• Growth mindset and startup mentality - take this role in both hands and take it beyond expectations
• Skill as a creator (video, written, audio) and communicator (written and oral).
• Ability to travel to events on an as-needed basis.
• Growth mindset and startup mentality - take this role in both hands and take it beyond expectations
• Connection to our values: Heart, Ownership, Grit, and Exponential Value - A MUST.

Extra

• Experience in a payments or financial technology high-growth startup.
• Background working for/at accounting firms or professional service businesses is a plus.