What are the responsibilities and job description for the Paid Media Specialist Job at Anderson in Chicago position at Anderson?
The highly skilled and experienced Paid Media Specialist will have a proven track record in digital advertising and a passion for leveraging data-driven strategies to deliver exceptional campaign performance. The Paid Media Specialist will develop, manage, and optimize digital media campaigns across platforms to drive measurable results.
KEY RESPONSIBILITIES
- Execute digital media strategies in line with client objectives and budget constraints.
- Plan, launch, and optimize paid advertising campaigns across Google Search, Microsoft Search, Meta, Demand Gen, Performance Max, Programmatic Display, and other digital channels.
- Conduct thorough research and analysis to identify new target audiences and opportunities for paid media growth.
- Collaborate with internal teams such as creative, strategy, account management, and data intelligence to ensure cohesive and effective campaign execution.
- Monitor campaign performance, KPIs, and ROI metrics; analyze data and provide actionable insights and recommendations for optimization.
- Stay updated with industry trends, best practices, and emerging technologies in digital media and advertising.
- Create and present reports and campaign summaries to clients, highlighting key achievements, learnings, and next steps.
QUALIFICATIONS
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