Copywriter, Apparel

ANDMORE is an omnichannel wholesale marketmaker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers, and digital channels. The company owns and operates more than 20 million square feet of premium event and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas, and New York City. By pairing face-to-face events with always-on digital channels, ANDMORE provides truly omnichannel business platforms for its global customer base.

What You’ll Do

The Apparel Copywriter develops, writes and proofreads a range of digital and printed marketing and communications materials for Atlanta Apparel, Las Vegas Apparel and Formal Markets, maintaining a fresh, contemporary and consistent overall professional style and tone. The ideal candidate demonstrates the ability to understand, and master, the nuances of writing to engage various audiences within the wholesale fashion industry; builds strong relationships with internal customers and other support teams in order to ensure accuracy of content; and participates in the copy review process with internal and external stakeholders as required.

Position Responsibilities

• With strategic direction from marketing leadership, write and traffic content for the following marketing channels to support consistent and accurate messaging:
• Email
• Website
• Blog
• Print collateral (direct mail, signage, etc.)
• Media coverage including ad and “advertorial” copy
• Mobile app, including push notifications
• Tradeshow sales and leasing support as needed
• Additional internal and external editorial placement as needed
• Collaborate with graphic designers and other project team members to define and create clear and effective messages that explain complex concepts in simple terms
• Proofread for errors in copy, format, grammar, punctuation and spelling in print and digital channels
• Maintain and apply knowledge of regulatory marketing guidelines and informational trends for key vertical segments to keep content relevant, consistent and compliant
• Increase campaign click and conversion rates by writing compelling and engaging copy
• Apply direct response best practices across company communications, ensuring that they are actionable and drive response that meets business goals
• Additional marketing support as needed across Atlanta, Las Vegas and High Point markets
  
  

Qualifications

• Bachelor’s degree in communications, journalism, public relations or related discipline preferred
• 3 years of professional copywriting experience
• Proficiency in Microsoft Office (Excel, Word, PowerPoint and Outlook)
• Strong working knowledge of grammar rules and AP Style
• Exceptional ability to research topics, gather information and write creative, engaging copy
• Ability to take additions, revisions, and input from internal and external contacts in a constructive manner; making the required changes without losing the quality or integrity of the writing
• Strong presentation skills and reasonable comfort level in responding to questions from groups of managers, coworkers and customers
• Familiarity with wholesale apparel industry and/or tradeshows a plus
  
  
  

Personal Characteristics

• Strong communication and interpersonal skills with a team-player orientation
• Self-motivated, can work independently, seeks clarity as needed to ensure alignment on goals and objectives and solicits feedback to continuously improve
• Flexibility, accuracy and attention to detail with ability to prioritize to meet deadlines for concurrent projects
  
  
  

Each of the items listed is considered an essential function of the position. However, the duties, responsibilities and requirements presented in this job description are intended to be broad-based and high level and should not be construed as an exhaustive list of all roles or responsibilities for the position. The Company reserves the right to alter the duties and responsibilities of the position.

Why you’ll love working at ANDMORE.

Our Team Members are our most critical asset. The foundation for our success is built on teamwork, talent, creativity, hard work, and dedication. Together, we truly have a transformational opportunity to positively impact the industries in which we work. We are pleased to offer a wide array of comprehensive benefit programs and services that you would expect to see at a great company like ANDMORE including competitive medical, dental, vision, EAP, FSA, and 401k Retirement Match to name just a few. There are also a few differentiators like unlimited PTO, paid parental leave, BYOD (cell phone compensation), tuition reimbursement, Workplace Rewards providing discounts to a wide variety of consumer products and services, a “seed” grant of at least $750 annually into your Value HSA Plan, and considerably more!

Diversity creates a healthier atmosphere: ANDMORE is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

About ANDMORE

ANDMORE is an omnichannel wholesale marketmaker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers, and digital channels.

We are unique in that we own and operate the largest wholesale showroom buildings in the world where retailers and designers come to purchase products for their stores or clients – like a shopping mall for wholesalers. We also recognize that purchasing happens all year long, not just during market weeks, so we provide digital opportunities for buyers and sellers to connect anytime, anywhere as customer needs dictate.

ANDMORE is a Blackstone and Fireside Investments portfolio company. For more information, visit www.ANDMORE.com.