Director, PR

ANDMORE is an omnichannel wholesale marketmaker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers, and digital channels. The company owns and operates more than 20 million square feet of premium event and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas, and New York City. By pairing face-to-face events with always-on digital channels, ANDMORE provides truly omnichannel business platforms for its global customer base. 

What You’ll Do

The Director of Public Relations drives ANDMORE’s PR efforts to promote its Markets—Las Vegas Market, Atlanta Market, High Point Market, apparel markets, and other key events. This role focuses on increasing attendance and attracting new exhibitors by securing trade and select consumer media coverage that highlights new products, exhibitor success stories, and Market programming.

Reporting to the Vice President of Content and Community, this role requires a collaborative leader with expertise in trade-focused media relations, team management, and strategic storytelling to promote ANDMORE’s Markets and exhibitors effectively.

Position Responsibilities

Strategic Leadership

• Develop and implement a targeted PR strategy to increase attendance and visibility for ANDMORE’s Markets through impactful media placements.
• Establish and execute PR strategies that align with Market objectives, emphasizing exhibitor stories, new product highlights, and Market programming.
• Stay informed on PR trends to refine strategies for promoting exhibitors, product launches, and Market events in trade and consumer media.

Media Relations

• Cultivate relationships with trade and select consumer media to secure impactful coverage that drives attendance to ANDMORE’s Markets.
• Act as a spokesperson as needed, ensuring consistent and effective communication of ANDMORE’s messaging.
• Pitch media opportunities that highlight new product launches, exhibitor success stories, and programming to maximize visibility for ANDMORE’s Markets.

Team Leadership

• Supervise and mentor the Community and PR Managers for Gift & Home and Apparel, along with the Communications Coordinator, fostering a collaborative, high-performing team environment.
• Ensure direct reports have clear goals and actionable plans that align with department objectives.

Content Development

• Oversee the creation of press releases, media kits, and exhibitor-focused stories that promote Market highlights and drive attendance.
• Collaborate with Content and Community teams to integrate PR messaging across channels for cohesive storytelling.

Event Management

• Manage PR initiatives for Markets, including press tours, on-site press rooms, and facilitating media meetings to highlight exhibitors, new products, and Market programming.
• Support programming and activations by promoting seminars, tours, and panels through strategic media outreach, while identifying opportunities to feature speakers and exhibitors through editorial partnerships and placements.

Measurement & Reporting

• Track and analyze PR campaign performance, focusing on media coverage that drives attendance and visibility for ANDMORE’s Markets.
• Use data-driven insights to refine PR strategies and improve campaign results.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• 7-10 years of PR experience, with a strong focus on trade publications and media outreach in industries such as home décor, gift, furniture, or apparel.
• Strong leadership skills with experience managing a team.
• Established relationships with media, influencers, and industry stakeholders.
• Exceptional written, verbal, and storytelling skills.
• Proven ability to manage multiple projects under tight deadlines.
• Familiarity with trade shows or large-scale events is a plus.
• Experience with PR tools and social media platforms.

Personal Characteristics 

• Energy, drive, vision, and credibility to partner with the team whose operational excellence is critical to the success of the company
• Actively participates in creating and maintaining a work environment and culture that fosters team spirit with a focus on the achievement of collective goals
• Demonstrated ability to influence and work closely with team at all levels within the organization
• Sensitivity to the business practices, rules and regulations, effective business tactics, and cultural norms of the environment
• Excellent communication and interpersonal skills in dealing with internal staff and business partners
• Upbeat and positive attitude, commitment to winning results
• Self-motivation and deadline-driven focus
• Ability to maintain confidentiality and professionalism

Each of the items listed is considered an essential function of the position.  However, the duties, responsibilities and requirements presented in this job description are intended to be broad-based and high level and should not be construed as an exhaustive list of all roles or responsibilities for the position.  The Company reserves the right to alter the duties and responsibilities of the position. 

Why you’ll love working at ANDMORE.

Our Team Members are our most critical asset. The foundation for our success is built on teamwork, talent, creativity, hard work, and dedication. Together, we truly have a transformational opportunity to positively impact the industries in which we work. We are pleased to offer a wide array of comprehensive benefit programs and services that you would expect to see at a great company like ANDMORE including competitive medical, dental, vision, EAP, FSA, and 401k Retirement Match to name just a few. There are also a few differentiators like unlimited PTO, paid parental leave, BYOD (cell phone compensation), tuition reimbursement, Workplace Rewards providing discounts to a wide variety of consumer products and services, a “seed” grant of at least $1,000 annually into your Value HSA Plan, and considerably more!

Diversity creates a healthier atmosphere: ANDMORE is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

About ANDMORE

ANDMORE is an omnichannel wholesale marketmaker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers, and digital channels.

We are unique in that we own and operate the largest wholesale showroom buildings in the world where retailers and designers come to purchase products for their stores or clients – like a shopping mall for wholesalers. We also recognize that purchasing happens all year long, not just during market weeks, so we provide digital opportunities for buyers and sellers to connect anytime, anywhere as customer needs dictate.

ANDMORE is a Blackstone and Fireside Investments portfolio company. For more information, visit www.ANDMORE.com.

Salary : $1,000