Social Media Marketing Intern

Position Summary

As a Social Media Marketing Intern at Andrew Davis Clothiers, you'll have the chance to blend your social media expertise with your passion for clothing, merchandising, and marketing, creating captivating content that resonates with our community. As a small independent boutique, you will have the opportunity to own the social media channels, developing and executing a content strategy from the ground up in collaboration with ownership.

Your responsibilities will include:

• Crafting engaging social media posts, blog articles, and videos that showcase the new arrivals, trends, and company culture.
• Collaborate with the sales and management teams to deliver authentic, entertaining, and informative content that resonates with our audience.
• Managing our social media platforms, interacting with followers, and responding to comments and messages.
• Staying up-to-date with industry trends and identifying opportunities to enhance our online presence.
• Creating comprehensive social media campaigns to promote brand awareness.
• Executing content strategies on Facebook, Instagram, Twitter, YouTube, Linkedin, Pinterest, Tik Tok and other developing social media platforms.

Knowledge, Skills, And Abilities

• Social Media Platforms - A solid understanding of various social media platforms (e.g., Facebook, Instagram, YouTube, Pinterest, Twitter, LinkedIn, TikTok) and their features.
• Trends and Algorithms - Stay updated on social media trends, algorithms, and best practices to optimize content reach and engagement.
• Analytics and Insights - Proficiency in using analytics tools to track and interpret social media metrics, measuring the success of campaigns and strategies.
• Content Creation - Ability to create compelling and visually appealing content, including graphics, videos, and written copy.
• Copywriting - Strong writing skills to craft engaging and effective captions, posts, and articles that align with brand voice.
• Community Management - Skill in engaging with the audience, responding to comments, and managing online conversations in a positive manner.
• Campaign Management - Experience in planning, executing, and analyzing social media campaigns to achieve specific goals.
• Creativity - Ability to think creatively and come up with innovative ideas to capture audience attention.
• Adaptability - Flexibility to adapt to changes in social media.
• Communication - Strong communication skills to effectively convey messages and maintain a consistent brand image.
• Time Management - Efficiently manages time to handle multiple tasks, schedule posts, and meet deadlines.
• Analytical Thinking - Critical thinking skills to analyze data, identify trends, and make informed decisions for social media strategy improvements.

Company Description

Andrew Davis is a family-owned, upscale men’s specialty retailer with a very basic mission: offer each customer the best possible service, quality, product knowledge, value, and selection. We work hard to provide customers with a wonderful shopping experience that is memorable, rewarding, and professional for our customers in every aspect of their interaction with our company.