What are the responsibilities and job description for the Marketing Specialist position at Anew Transport?
Position Title: Marketing Specialist
Location: Pevely, MO 63070
Job Type: Full-Time
Position Overview:
We are seeking a highly skilled, strategic, and results-driven Marketing Specialist to spearhead the development, execution, and optimization of comprehensive marketing initiatives. This role demands a dynamic professional with a deep understanding of market dynamics, consumer behavior, brand positioning, and digital innovation. The ideal candidate will possess an analytical mindset, a creative vision, and a meticulous approach to implementing high-impact marketing strategies that drive brand growth, audience engagement, and revenue generation.
As a key contributor to the organization’s marketing function, this individual will be responsible for end-to-end campaign management, multi-channel content execution, and identifying emerging market opportunities. The role requires a strong balance of technical expertise, branding acumen, and tactical execution, ensuring that all marketing efforts align with overarching business objectives while maintaining a compelling and competitive market presence.
Key Responsibilities:
Strategic Marketing Planning & Execution
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Location: Pevely, MO 63070
Job Type: Full-Time
Position Overview:
We are seeking a highly skilled, strategic, and results-driven Marketing Specialist to spearhead the development, execution, and optimization of comprehensive marketing initiatives. This role demands a dynamic professional with a deep understanding of market dynamics, consumer behavior, brand positioning, and digital innovation. The ideal candidate will possess an analytical mindset, a creative vision, and a meticulous approach to implementing high-impact marketing strategies that drive brand growth, audience engagement, and revenue generation.
As a key contributor to the organization’s marketing function, this individual will be responsible for end-to-end campaign management, multi-channel content execution, and identifying emerging market opportunities. The role requires a strong balance of technical expertise, branding acumen, and tactical execution, ensuring that all marketing efforts align with overarching business objectives while maintaining a compelling and competitive market presence.
Key Responsibilities:
Strategic Marketing Planning & Execution
- Develop, refine, and execute multi-faceted marketing strategies designed to enhance brand awareness, customer acquisition, and market penetration
- Align marketing initiatives with corporate goals, leveraging data-driven insights to ensure ROI-driven decision-making
- Collaborate with executive leadership to establish and refine marketing KPIs, tracking progress and adjusting strategies accordingly
- Conduct comprehensive competitive analyses to identify market gaps, competitive differentiators, and strategic positioning opportunities
- Oversee and enforce brand guidelines, ensuring consistency across all digital, print, and corporate communications
- Evolve and adapt brand messaging to maintain relevance and engagement in an ever-changing marketplace
- Work cross-functionally with product, sales, and creative teams to develop marketing assets that reinforce brand identity and credibility
- Lead data-driven digital campaigns across SEO, SEM, paid media, content marketing, and marketing automation platforms
- Optimize website performance and user experience (UX) through data analytics, A/B testing, and conversion rate optimization (CRO)
- Implement and monitor lead generation strategies, leveraging CRM systems and marketing automation tools to nurture prospects and drive sales
- Explore emerging digital channels and trends, incorporating innovative solutions to amplify brand reach and engagement
- Develop and oversee high-quality content strategies, ensuring alignment with brand storytelling and audience needs
- Manage content calendars, blogs, whitepapers, case studies, and executive presentations to establish industry authority and credibility
- Lead the creation of compelling marketing materials, including videos, graphics, and promotional collateral
- Utilize advanced analytics tools to track campaign performance, assess engagement metrics, and refine strategies for continuous improvement
- Conduct in-depth market research, audience segmentation, and persona development to tailor messaging and improve customer targeting
- Report on marketing performance metrics, providing actionable insights to optimize campaign effectiveness and resource allocation
- Develop and execute omnichannel advertising strategies, leveraging a mix of digital, social, print, and out-of-home (OOH) media
- Manage relationships with external advertising agencies, creative teams, and media partners to ensure brand consistency and messaging precision
- Optimize ad spend and placement strategies to maximize ROI and audience reach
- Work closely with sales, product development, and operations teams to align marketing efforts with business objectives
- Develop internal communications strategies to ensure company-wide alignment on marketing initiatives
- Serve as a key point of contact for executive leadership, providing insights and recommendations on market opportunities
- Proven Experience: 5 years in marketing, branding, or advertising with a demonstrated ability to drive measurable results
- Technical Expertise: Proficiency in Google Analytics, SEO tools, PPC platforms, CRM systems (HubSpot, Salesforce), and marketing automation platforms
- Strategic Acumen: Strong ability to develop, implement, and optimize integrated marketing strategies aligned with business objectives
- Creative Vision: Exceptional ability to craft compelling narratives, visuals, and brand experiences that resonate with target audiences
- Analytical Mindset: Skilled in data analysis, reporting, and market research, with a strong ability to interpret insights into actionable strategies
- Project Management: Highly organized, detail-oriented, and able to manage multiple marketing initiatives simultaneously
- Communication Skills: Excellent verbal and written communication skills with the ability to present complex ideas to stakeholders
- Innovation & Trend Awareness: Up-to-date knowledge of industry trends, emerging technologies, and best practices in digital and traditional marketing
- Degree in Marketing, Business Administration, Communications, or a related field
- Certifications in Google Ads, HubSpot, or digital marketing platforms
- Experience working in both B2B and B2C marketing environments
- Background in public relations, event marketing, or influencer partnerships
- 401(k) Retirement Plan – 100% match on the first 3% of contributions, followed by a 50% match on the next 2%
- Company-Paid Health Insurance – Comprehensive medical coverage, with the option to add dental and vision at your own expense
- Paid Time Off (PTO) – Generous leave to support work-life balance
- Paid Holidays – Six (6) company-designated holidays per year
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