What are the responsibilities and job description for the Senior Director, Consumer Insights & Data Strategy position at Angel City FC?
At Angel City, we are building a world-class organization that uses sport to drive to equity. Our vision is to create engaging and unique experiences that bring the purpose-driven mission of this Club to the world.
We are stronger together, have more impact together, and have more fun together!
Job Summary:
As the Senior Director, Consumer Insights & Data Strategy, you will leverage data to shape strategic decisions across marketing, ticketing, e-commerce, and partnerships. Partnering with senior leaders and cross-functional teams, you will advance the organization’s overall data and consumer engagement capabilities, driving insights in support of revenue growth and long-term business objectives.
As the Senior Director, Consumer Insights & Data Strategy, you will leverage data to shape strategic decisions across marketing, ticketing, e-commerce, and partnerships. Partnering with senior leaders and cross-functional teams, you will advance the organization’s overall data and consumer engagement capabilities, driving insights in support of revenue growth and long-term business objectives.
Job Responsibilities:
Decision Support: Act as the bridge between technical and non-technical teams, simplifying complex data and formulating actionable insights and recommendations for the organization.
Decision Support: Act as the bridge between technical and non-technical teams, simplifying complex data and formulating actionable insights and recommendations for the organization.
Models & Use Cases: Deliver broad range of mission-critical analytics use cases across marketing and sales, e.g.:
- Fan Segmentation & Personalization: Use behavioral, demographic, transactional and survey data to develop fan segmentation and propensity models, to optimize communication and promotion strategies.
- Ticketing & Pricing: Develop pricing and sales forecasting models to optimize season-long pricing strategy, dynamic pricing and real-time sales strategies, to maximize revenue and fan growth.
- Campaign & Partnership Performance: Analyze the effectiveness of marketing campaigns and partnerships, evaluating their impact on fan engagement, brand visibility, and revenue.
Data Collection & Infrastructure: Organize and structure consumer and fan data from diverse sources, ensuring integrity and value through continuous cleansing, validation and enrichment. Oversee the setup and ongoing maintenance of a centralized data warehouse.
Visualization & Reporting: Design and maintain dashboards and business reports that communicate key metrics and insights to senior leadership and cross-functional teams.
Requirements/Skills/Abilities:
- Bachelor’s degree in data science, computer science, economics, statistics, or a related field.
- Minimum of 5 years of experience in data science, business intelligence, or related roles, with a focus on marketing and sales.
- Previous experience in the sports or entertainment industry preferred.
- Proficiency in SQL, R, Python, and advanced data visualization tools (e.g., Tableau, Power BI).
- Experience developing fan segmentation models, and/or experience working with ticketing systems (e.g., Ticketmaster) and developing dynamic pricing strategies.
- Skilled at identifying areas of opportunity, leveraging complex data to extract actionable insights, and driving solutions that enhance business growth.
- Strong understanding of business processes, industry trends, and how data-driven strategies impact overall performance.
- Ability to work in a dynamic, fast-paced environment, both independently and in cross-functional teams, to drive business results.
ACFC Perks & Benefits
- Fully funded comprehensive medical, dental, and vision coverage
- 401K plan
- Flexible PTO policy
- Paid Parental Leave
- Cell Phone reimbursement
- Snacks and beverages
- Dog-Friendly HQ in Santa Monica
- Complimentary tickets to home games
- Bi-annual performance reviews
- Catered lunch (Soccer House)
Compensation
In addition to the benefits above, this role has a pay range between $100k to $120k base salary bonus eligible.
Angel City believes in building a safe place for creative expression and celebrating that which makes us who we are; welcoming unique and personal backgrounds and experiences. We’re proudly building an inclusive Angel City team.
Salary : $100,000 - $120,000
