Marketing Director

Anguleris is a global leader in construction technology dedicated to making collaboration between architects, designers, and manufacturers frictionless. Founded by architects who saw industry inefficiencies in how architects and manufacturers collaborate during the product specification process, Anguleris builds platforms that eliminate barriers to product discovery, selection, and sampling. Anguleris brands include global names like BIMsmith®, Swatchbox®, Modlar®, Concora®, and The Modern Architect Podcast.

The Marketing Director will oversee and guide the marketing teams of both BIMsmith and Swatchbox in developing and executing multi-channel marketing strategies. The ideal candidate is a seasoned marketing professional with a proven track record in scaling digital platforms, driving demand generation, and building world-class brands. This role requires strategic vision, leadership skills, and hands-on marketing experience in digital platforms, content marketing, and data-driven decision-making.

Key Responsibilities:

1. Strategic Leadership:

• Develop and lead the overall marketing strategy for BIMsmith and Swatchbox to drive brand growth, demand generation, and user acquisition.
• Align marketing initiatives with company objectives and ensure the execution of key marketing activities to achieve business goals.
• Provide leadership to the marketing teams, fostering collaboration, innovation, and high performance across both platforms.

2. Brand Management:

• Own the brand strategy for both BIMsmith and Swatchbox, ensuring consistent messaging, positioning, and communication across all channels.
• Elevate the brand presence of both platforms by crafting and executing compelling brand narratives that resonate with architects, designers, and industry professionals.
• Champion the voice and identity of both brands to strengthen awareness and engagement.

3. Growth & Demand Generation:

• Drive demand generation strategies to increase qualified leads, conversions, and overall user growth for both platforms.
• Oversee multi-channel digital marketing campaigns (SEO, SEM, social media, email marketing) and ensure they meet performance targets and contribute to the company’s growth objectives.
• Collaborate with product, sales, and business development teams to align marketing efforts with product launches and sales initiatives.

4. Content & Product Marketing:

• Lead the content marketing strategy, overseeing the creation of engaging and informative content that educates and inspires the target audience of architects, designers, and building professionals.
• Work closely with product teams to plan and execute successful product marketing initiatives that communicate the value of BIMsmith and Swatchbox solutions.

5. Event Marketing & Public Relations:

• Oversee the planning and execution of marketing strategies for industry events, trade shows, and conferences.
• Build and maintain strong relationships with media outlets, influencers, and industry partners to enhance visibility and brand credibility.

6. Data-Driven Insights:

• Utilize data analytics and performance metrics to assess the effectiveness of marketing initiatives and continuously optimize for improved ROI.
• Monitor competitive landscape, audience trends, and key performance indicators to inform decision-making and adapt strategies accordingly.

7. Budget & Resource Management:

• Manage the marketing budget, ensuring efficient allocation of resources across campaigns, content creation, and events.
• Provide clear direction on resource prioritization and oversee external partnerships with agencies, freelancers, and vendors.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Experience: 7-10 years of experience in marketing roles with at least 3-5 years in a leadership position, ideally within the tech or digital platform space.
• Proven experience developing and executing multi-channel marketing strategies that drive growth and brand awareness.
• Strong track record of scaling digital platforms through content marketing, SEO, demand generation, and digital advertising.
• Excellent leadership and communication skills, with the ability to inspire and manage cross-functional teams.
• Experience managing budgets and working with data analytics tools to measure and optimize performance.
• Intermediate to advanced proficiency with Adobe Creative Suite (Photoshop, Illustrator) is a plus.

Preferred Attributes:

• Experience or knowledge of the architecture, engineering, and construction (AEC) industry.
• Creative thinker with a passion for innovation and problem-solving.
• Strong sense of design and visual communication.
• Ability to thrive in a fast-paced, dynamic environment with competing priorities.

Why Anguleris?

• Be part of a visionary company reshaping the architecture and design industry.
• Leadership role with the opportunity to shape the future of two industry-leading platforms.
• Competitive compensation and comprehensive benefits, including health and retirement plans.
• Collaborative and inclusive work culture with opportunities for growth and advancement.
• Fun and dynamic environment with regular team events and a focus on work-life balance.