What are the responsibilities and job description for the Manager, National Trade Marketing-Ultra position at Anheuser-Busch?
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY : $120,000-$142,500 bonus, and long-term incentive
COMPANY :
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY :
We are looking for a Trade Marketing Manager focused on the Michelob ULTRA family. This role will own the development of below the line strategy which includes not is not limited to point of sale materials, merch, novelties, wearables, cross-merch partner management and communications for one of the most iconic brands in the Anheuser-Busch portfolio.
JOB RESPONSIBILTIES :
- Own National Trade Marketing Strategy across Michelob ULTRA, Michelob ULTRA Zero and extensions, by bringing insights, sales and marketing knowledge to below the line program development
- Provide consumer and shopper connected solutions based on Shopper Occasions & Insights to drive Brand performance across all Channels
- Build impactful programs and execution toolkits to support key selling moments
- Lead Below the Line (BTL) Briefs with our Agency Partners
- Own the execution of all branded content at the shopper level by collaborating closely with our Shopper team and national retail / regional sales teams
- Own retail hook / tactic development and execution
- Form and maintain ongoing touchpoints between cross functional sales and marketing teams both nationally and regionally to make sure our programs work for all key markets / retailers and our sales teams are aware of our priorities and trade programs
- Manage all deliverables, specifically the trade asset Buying Window Calendar Timeframe as outlined
- Continually research new and innovative ways to communicating our messaging with shoppers at retail by testing assets with insights partner to ensure benchmarks are being exceeded for shoppers
- Lead Program Performance expectations and execution at retail and provide insights to improve both current and future programs – report back to brand team on routine basis
- Analyze return on investment (ROI) and trade asset sales
JOB QUALIFICATIONS :
WHY ANHEUSER-BUSCH :
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in.
A future with more cheers .
BENEFITS :
Salary : $120,000 - $142,500
