Associate Director of Marketing, Purified Cortrophin Gel (Hybrid Opportunity)

About Us

JOB DESCRIPTION

Welcome to ANI Pharmaceuticals, where we are dedicated to improving and enhancing patients' lives through the manufacturing and distribution of high-quality pharmaceutical products.

With a diverse portfolio of generic and branded pharmaceuticals, ANI is a trusted partner for healthcare providers, pharmacists, and patients alike. We understand the importance of accessibility, and our products are available across a wide range of therapeutic areas, contributing to the well-being of communities globally.

At ANI Pharmaceuticals, there are opportunities to contribute to our purpose every day. We value authenticity, knowledge, and hard work, we strive to celebrate our employees in a positive environment.

Our culture empowers everyone to be successful and apply our full potential.

Position Overview

ANI Pharmaceuticals Inc is looking for an Associate Director (AD) of marketing, Purified Cortrophin Gel (PCG) to join our organization, reporting into the Senior Director of Marketing. This role will be based in an office in the Princeton, N.J. area with a 3 day per week in office expectation. Working with the Sr Director, Marketing, this individual will assist in setting the vision and develop the strategies for the marketing for PCG and then flawlessly execute the optimal promotional strategy and tactical mix to increase product awareness, conversion and utilization of PCG among target customers.

The successful candidate will possess and demonstrate outstanding marketing acumen with strategic problem-solving skills that can work collaboratively with multiple stakeholders. The ideal candidate will have experience in Pulmonology and potentially one of the following specialties: Neurology, Rheumatology. Experience in rare diseases in a competitive space with a track record of market growth is also desired.

The Associate Director, Marketing will be responsible for our marketing efforts in the Pulmonology market and either Rheumatology, neurology or depending on skill set and interest. This position is a unique opportunity for any marketing leader looking to break new ground as we continue to build the marketing function at ANI.

Position Responsibilities

• Develop & execute the promotional strategy for PCG within their therapeutic areas.
• Develop and refine the positioning & messaging for HCPs and Patients for PCG within their therapeutic areas
• Lead the creation of compelling materials to articulate the promise of PCG to the market (e.g. creative campaign, videos, website copy, webinars, etc.) to HCPs and Patients
• In collaboration with sales leadership, develop best-in-industry tools and resources for sales organization. (e.g. Digital Visual aids, testimonials, in-office materials, etc.).
• Execute marketing programs and tactics to support brand strategy and drive awareness, conversion and retention
• Work within the marketing team to optimize strategies and resources across the different therapeutic areas
• Ensure appropriate analytical plans are developed and executed to measure promotional program effectiveness, efficiency, and ROI
• Manage marketing agencies and external partners to develop assets, campaigns and execute programs targeted to potential patients
• Monitor and analyze competitive environment and market dynamics and develop timely tactical plans based on findings
• Collaborate with the other commercial team members: Marketing, Sales, Sales Training, Patient Services and Market Access to ensure alignment and/or harmony of the core brand message platform and initiatives across all stakeholder audiences, including physician, payer, consumer
• Ensure all promotional activities are compliant with all applicable rules and regulations
  
  

Requirements

• Bachelor’s degree in relevant discipline (life science, marketing, business)
• Minimum of 5 years of pharmaceutical, biopharmaceutical commercial experience is required
• Minimum of 3 years of marketing experience is required
• Experience in marketing rare disease products is preferred
• Experience/knowledge in Pulmonology preferred
• Experience/knowledge in Rheumatology, neurology is a plus
• MBA is a plus
• Ability to interact widely and effectively within the company (cross department and with all levels of the organization)
• Ability to manage and prioritize strategies, initiatives and workload proactively in a fast-paced, entrepreneurial environment
• Strong writing skills with proven success in authoring content for consumer facing markets that include patients
• Exceptional project management skills including coordination, communication and adherence to budget and completion goals, prioritization and troubleshooting
• Strong marketing/business acumen and experience managing external agencies
• Adaptable, open to change, and able to work in ambiguous situations with some direction and respond to new information and unexpected circumstances
  
  

Travel Required: 10-20% domestic travel

About Purified Cortrophin Gel (PCG)

Purified Cortrophin Gel (PCG) is the lead product with the Rare Disease business unit and key driver of the company’s success. While PCG is indicated in 20 diseases, our promotional efforts are focused in five therapeutic areas: Rheumatology, Nephrology, Neurology, Pulmonology & Ophthalmology.