Marketing Outreach Manager

Ann & Robert H. Lurie Children’s Hospital of Chicago provides superior pediatric care in a setting that offers the latest benefits and innovations in medical technology, research and family-friendly design. As the largest pediatric provider in the region with a 140-year legacy of excellence, kids and their families are at the center of all we do. Ann & Robert H. Lurie Children’s Hospital of Chicago is ranked in all 10 specialties by the U.S. News & World Report.LocationAnn & Robert H. Lurie Children's Hospital of ChicagoJob DescriptionGENERAL SUMMARY OF POSITION RESPONSIBILITY : This is a dynamic role within a collaborative and fast-paced environment. The Senior Marketing Specialist, under the direction of the Marketing Director at Lurie Children's Hospital, is responsible for developing and executing marketing campaigns and initiatives to support The Chicago Institute for Fetal Health (CIFH). This role will focus on all things related to fetal health including increasing awareness of varying programs, driving patient referrals, building provider relationships, supporting community events, and developing all forms of digital marketing (including blogs, social media and website content). The ideal candidate will be a creative and results-oriented individual with a strong understanding of marketing principles, excellent communication and interpersonal skills, and the ability to successfully collaborate with internal and external stakeholders.ESSENTIAL JOB FUNCTIONSDevelop and execute marketing strategies : Collaborate with Marketing partners to create high-impact strategies and develop key marketing materials, including newsletters, press releases, patient stories, and event-specific collateral.Collaborative digital marketing : Partner with Digital partners to strategize and execute successful campaigns. This includes developing SEO-driven website content / blog posts, managing paid search criteria, and analyzing web analytics to optimize performance and achieve marketing goals.Manage social media content development : Lead the development and execution of engaging social media content strategies that align with brand objectives. This includes creating and curating high-quality content, building strong online communities, tracking KPIs, and adapting to evolving social media trends to maximize brand reach and engagement.Lead community events outreach : Develop and execute engaging events for patient families, fostering community and providing opportunities to connect with healthcare providers.Build and maintain strong provider relationships : Partner with Physician Services partners to cultivate relationships with regional partners to promote education, streamline referral processes, and gather provider feedback.Oversee impactful conference presence : Coordinate and execute impactful presence at national and international society meetings, including exhibition booths, presentations, and social events.Direct CME event management : Coordinate and implement impactful continuing medical education events, including logistics, speaker engagement, and evaluation.Manage academic collaborations : Support the medical education office in coordinating the Fetal Surgery Fellowship, overseeing rotations and liaising with physicians at partner institutions, managing observer programs.Adhere to service principles : Perform all job functions with a focus on patient-centered care, innovation, service excellence, and teamwork to provide the highest quality care and service to all stakeholders.KNOWLEDGE, SKILLS AND ABILITIESEducation : Bachelor's degree in marketing, Communications, or a related field.Experience : Minimum of 5 years of professional experience in marketing, communications, or healthcare education.Communication Proficiency : Excellent written and verbal communication skills, including presentation and interpersonal skills.Technical Skills : Proficiency in Microsoft Office Suite, and digital marketing platforms (social media, SEO / SEM, web analytics).Project Management : Strong project management, organizational, and time-management skills with the ability to prioritize and manage multiple projects simultaneously.Relationship Building : Ability to build and maintain strong relationships with internal and external stakeholders, including physicians, healthcare professionals, and patients.Adaptability : Ability to adapt to changing priorities and work effectively in a fast-paced environment.EducationBachelor's Degree (Required)Pay Range$54,600.00-$89,273.60 SalaryAt Lurie Children’s, we are committed to competitive and fair compensation aligned with market rates and internal equity, reflecting individual contributions, experience, and expertise. The pay range for this job indicates minimum and maximum targets for the position. Ranges are regularly reviewed to stay aligned with market conditions. In addition to base salary, Lurie Children’s offers a comprehensive rewards package that may include differentials for some hourly employees, leadership incentives for select roles, health and retirement benefits, and wellbeing programs. For more details on other compensation, consult your recruiter or click the following link to learn more about our benefits.Benefit StatementFor full time and part time employees who work 20 or more hours per week we offer a generous benefits package that includes : Medical, dental and vision insuranceEmployer paid group term life and disabilityEmployer contribution toward Health Savings AccountFlexible Spending AccountsPaid Time Off (PTO), Paid Holidays and Paid Parental Leave403(b) with a 5% employer matchVarious voluntary benefits : Supplemental Life, AD&D and DisabilityCritical Illness, Accident and Hospital Indemnity coverageTuition assistanceStudent loan servicing and supportAdoption benefitsBackup Childcare and EldercareEmployee Assistance Program, and other specialized behavioral health services and resources for employees and family membersDiscount on services at Lurie Children’s facilitiesDiscount purchasing programThere’s a Place for You with UsAt Lurie Children’s we embrace and celebrate diversity and equity in a serious way. We are committed to building a team with a variety of backgrounds, skills, and viewpoints — recognizing that diverse identities strengthen our workplace and the care we can provide to the Chicago community and beyond. We treat everyone fairly, appreciate differences, and make meaningful connections that foster belonging and allyship. This is a place where you can be your best, so we can give our best to the patients and families who trust us with their care.Lurie Children’s and its affiliates are equal employment opportunity employers. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin, ancestry, age, disability, marital status, pregnancy, protected veteran status, order of protection status, protected genetic information, or any other characteristic protected by law.Support email : candidatesupport@luriechildrens.org#J-18808-Ljbffr

Salary : $54,600 - $89,274