Associate Director, Audience & Data Strategy

Annalect is the Data & Technology arm of Omnicom Media Group

Annalect’s 2,000 innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.

Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Team Overview

Annalect has increasingly become the Data and Ad-Tech engine across all of Omnicom, with Omni, our people-based precision marketing and insights platform at the center of driving more data driven, impactful outcomes for our partners and clients. Within our Applied Omni Solutions team, we are expert practitioners who work with agency teams and clients to unlock the strategic value of our data and tools across the Omnicom network, globally.

Key Responsibilities

• Deliver customer insights through audience creation, digital journeys, and other strategic outputs from our insights application tool-kit
• Manage projects from briefing through client-ready deliverables with senior inter-agency leadership
• Deliver strategic consultation to agency client teams, advising agencies on best practices and how to best leverage our tools to enable better outcomes for their clients
• Work across Omnicom agencies in a variety of verticals (e.g. automotive, CPG, healthcare, telecom, etc)

Required Skills And Qualifications

• 8 years of experience at a media agency, marketing analytics firm, or in a quantitative, data-driven field
• Bachelor’s degree or above in marketing, statistics, mathematics, economics, information management, communications, social sciences or business-related fields
• Familiarity with marketing technology, 1/2/3 party data, audience creation techniques, and media strategy
• Excellent communication and presentation skills are a must
• Creative and strategic thinker who is willing to take risks and challenge the status quo
• Strong leader who can demonstrate problem solving and independent decision-making
• Ability to clearly explain complex ideas to various audiences with differing levels of technical expertise

Perks of working at Annalect

• Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
• Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
• As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.

Compensation Range

$98,000—$140,000 USD

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits