What are the responsibilities and job description for the Director, Analytics position at Annalect?
About Annalect
Annalect is the Data & Technology arm of Omnicom Media Group
Annalect’s 2,000 innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.
Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.
Position Overview
As a Director on Annalect’s Analytics team, you will be tasked with aiding in the transformation of vast data sets into compelling and actionable insights. You will also work closely with leadership to manage resources, implement process improvements, and participate in cross-channel analyses. Through data-driven insights, you will have the opportunity to shape the strategic direction of a client’s marketing strategy.
Key Responsibilities
Compensation Range
$119,000—$170,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Annalect, a division of Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
Annalect is the Data & Technology arm of Omnicom Media Group
Annalect’s 2,000 innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.
Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.
Position Overview
As a Director on Annalect’s Analytics team, you will be tasked with aiding in the transformation of vast data sets into compelling and actionable insights. You will also work closely with leadership to manage resources, implement process improvements, and participate in cross-channel analyses. Through data-driven insights, you will have the opportunity to shape the strategic direction of a client’s marketing strategy.
Key Responsibilities
- Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
- Generate and communicate clear, compelling data analysis with actionable insights; construct insightful narratives through sophisticated analytic techniques.
- Support the organization in analytics capabilities, including data visualization; campaign dashboarding, reporting, and data services.
- Provide cross-agency data and analytic leadership in execution teams across task orders to continuously drive collaboration and consistency across all marketing science resources
- Present to clients, with the support of the functional specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
- Assisting in the development of audience analytics, through audience & segmentation consistencies, research collaboration and insights extending performance reporting approach for audience insights
- Help develop and understand complex cross-channel marketing measurement plans.
- Partner and collaborate with other departments to develop consistent and standardized views of marketing performance and reporting.
- Work with channel partners and analytics leads to connect channel performance insights into program level performance deliverables
- Evaluate effects on marketing optimizations across different and disparate marketing channels.
- Communicate deep analytics insights in a client-friendly way.
- Hands-on experience and proficiency in SQL, R, and/or Python.
- Strong excel skills (Leveraging features, Pivot Tables, Macros and other advanced functions).
- Excellent communication skills are a must, especially client communication
- Ability to work well with others and work in cross functional teams.
- Ability to move beyond descriptive analytics and employ more sophisticated techniques (prescriptive analytics and statsitical methods).
- Understanding and familiarity of the marketing and digital media landscape, including nuance within media platforms and technology, SEO, owned social, PR, events, direct marketing, and sales optimization and analytics
- Able to learn and work independently and autonomously, be assertive, and establish themselves as a thought leader.
- Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields.
- Advanced degree (MBA/MS) is preferred.
- 7 years of experience in a quantitative data driven field, media, or other relevant field
- Experience with data visualization platforms and BI tools such as Datorama, Tableau, Looker, or DataStudio
- Understanding of marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
- Audience strategy and measurement
- Prior agency experience
- Experience delivering and operationalizing reporting solutions for clients.
- Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
- Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
- As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.
Compensation Range
$119,000—$170,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Annalect, a division of Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
Salary : $119,000 - $170,000
