SVP, Data Strategy & Solutions

About Annalect

Annalect is the data and technology arm of Omnicom Media Group.

Annalect’s 2,000 innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.

Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Position Overview

SVP, Data Strategy & Solutions will leverage data sources, marketing technology, analytics and personal insights and experience to inform, advise and guide senior client leaders and media agency partners across a wide range of critical initiatives. They will be required to translate clients’ business goals, investment priorities, and marketing objectives into actionable data, technology and analytics intelligence as a consulting layer within the organization, ultimately leading into effective roadmaps that support media and marketing communication planning, activation, and optimization. As such, the key responsibility of the role will be to interpret the client’s data and technology assets and map solutions that advance the client’s maturity and enable consumer-centric marketing decisioning. It will further require an ability to provide guidance and oversight of the implementation to achieve the appropriate solution, as it applies to subject matter expert allocation and deployment, data, and technology access.

We are seeking a skilled and agile solutions consultant who will step into a high-profile, client-facing role, assuming immediate leadership responsibility for a wide range of engagements. This role requires senior-level management of diverse projects, efficiently working with clients and Omnicom agency leadership. This consulting layer will focus on fostering cross-agency relationships; continually reviewing capabilities and maintaining expert knowledge of these capabilities as they apply to our partners’ needs.

Key Responsibilities

• Advocate for the advancement of in-market data strategies with an understanding of tactics, organizational processes, and strategic solutions using existing data.
• Provide industry-leading data, technology, operations expertise, and functional leadership to enhance audience activation and marketing performance for clients through data, technology, and efficient process operations.
• Solidifying and broadening client relationships by proactively meeting with business stakeholders, Annalect leaders, and Omnicom sister-agency teams to drive and socialize concepts of data-driven planning and measurement.
• Lead conversations with strategic data partners, including ad servers, DSPs, measurement partners, and agency stakeholders, to determine the best data assets to power these solutions.
• Effectively demonstrate the incremental impact of our solutions on our clients’ objectives.
• Provide global data strategy leadership and drive consistency across Marketing Science and Data Science resources on key client accounts.
• Oversee the implementation of data-driven recommendations/solutions to ensure success of internal and external stakeholders.
• Educate clients and partners on data-activation maturity and how to scale their internal data assets that leverage MarTech/AdTech enablers.
• Driving strategy with data and tech partners regarding data/cleanroom specifications and capabilities.
• Facilitate on-going communication between marketing science, data science and activation.

Required Skills And Qualifications

• 20 years experience, with a mix of agency, consulting and client side, data, analytics and marketing technology
• Ability to understand how to grow first-party data assets in the face of current technology based on use cases
• Understanding of our industry and how technology & data will drive better business outcomes for our clients
• Experience with how to move data efficiently and flawlessly for various marketing initiatives
• Understanding of customer lifecycle, touch-point strategies and the data collection points associated with those journeys
• Strong MarTech/AdTech subject matter expertise, including the ability to associate data solutions with analytical and technological requirements, and relationship to marketing processes
• Demonstrated effectiveness in breaking down complex client needs and challenges into clear opportunities
• Demonstrated understanding of contemporary topics surrounding digital data, including first party data and CRM, third party data ecosystem, clean rooms, data management platforms, and cross-device tracking
• Identity Strategy and Execution – understanding the “prospect to conversion” journey and the systems associated with creating a consistent view of an individual as well as audiences
• Ability to provide strategic direction using documentation and identifying timelines to achieve a future state
• Strong cross-functional team management skills and ability to cultivate relationships in a heavily matrixed environment
• Proven track record of aggressively evolving the tech stack and connecting data sets based on business priorities
• Ability to demonstrate effective and tangible methods to influence cross-functional teams
• Problem-solving mindset with a focus on growth and an aptitude for analysis
• Excellent communications skills, with the ability to manage messaging across disparate groups with varying degrees of technical background.

Perks of working at Annalect

• Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
• Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
• As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.

Pay range: 210K - 250K

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely.

Annalect, a division of Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.