What are the responsibilities and job description for the Marketing Manager - New Home Builder position at Annonymous?

Job Description

About the Company :

A well-established and respected homebuilder is seeking a Marketing Manager to lead and execute marketing strategies that drive brand awareness, lead generation, and sales growth. With a strong reputation for building high-quality homes and thriving communities, we are committed to excellence, innovation, and customer satisfaction.

Position Overview :

The Marketing Manager will oversee all aspects of marketing, including digital and traditional advertising, branding, community outreach, and collaboration with internal teams and external partners. The ideal candidate will have a strong background in homebuilding or real estate marketing, be data-driven, and possess a creative mindset to enhance the company's market presence.

Key Responsibilities :

Marketing Strategy & Execution

Develop and implement integrated marketing campaigns to drive traffic, engagement, and sales for new home communities.
Collaborate with leadership, sales teams, and external agencies to develop and execute marketing initiatives aligned with business objectives.
Manage and optimize digital marketing strategies, including SEO, SEM, PPC, social media, and email marketing to maximize ROI.
Oversee traditional marketing efforts, including print ads, billboards, direct mail, and signage.
Plan and execute grand openings, community events, and promotional activities to engage potential buyers and real estate agents.

Branding & Content Development

Ensure consistent brand messaging across all marketing channels and materials.

Develop compelling content, including website updates, blog posts, video content, and social media campaigns.

Work closely with designers to create high-quality marketing materials, including brochures, flyers, and community signage.

Market Research & Analytics

Conduct competitive market analysis to identify trends, pricing strategies, and customer preferences.

Analyze marketing performance metrics and adjust strategies to optimize results.

Track and report key performance indicators (KPIs) to leadership, providing insights and recommendations for continuous improvement.

Website & Digital Presence

Manage the company website, ensuring it remains updated with accurate community and inventory information.

Implement strategies to enhance online visibility and lead conversion.

Oversee online listing platforms (Zillow, Realtor.com, etc.) and ensure accuracy of property details.

Qualifications & Skills :

Bachelor’s degree in Marketing, Business, Communications, or a related field.

5 years of experience in marketing, preferably within the homebuilding, real estate, or construction industry.

Strong knowledge of digital marketing, including Google Ads, social media advertising, and email marketing platforms.

Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Lasso).

Exceptional written and verbal communication skills.

Strong project management skills with the ability to manage multiple initiatives simultaneously.

Experience working with graphic designers and external agencies.

Knowledge of the DFW real estate market(preferred).

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Marketing Manager - New Home Builder

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