Content Creator – Video & Photography

A rapidly growing consumer goods company in the kitchenware and hydration categories is seeking a highly creative and skilled Content Creator with expertise in video production and photography to bring our brands to life across digital platforms. This role is responsible for conceptualizing, shooting, and editing compelling content that showcases our products in engaging and innovative ways.

Job Overview

The ideal candidate is a visual storyteller with a deep understanding of social media trends, a strong eye for design, and a passion for creating content that drives engagement and brand awareness. This position will work closely with the social media and marketing teams to develop a consistent and impactful brand presence across platforms such as Instagram, TikTok, Pinterest, and YouTube.

As part of this role, the content creator must be comfortable appearing on camera, as well as directing lifestyle shoots. Additionally, the candidate must be willing to travel and shoot outdoors as needed, capturing content in diverse environments to bring the brand to life.

Job Responsibilities

Content Creation – Video & Photography

• Plan, shoot, and edit high-quality video and photo content that showcases products in action, emphasizing design, functionality, and lifestyle appeal.
• Capture engaging product demos, tutorials, and lifestyle content that resonates with the target audience.
• Develop short-form video content (Reels, TikToks, YouTube Shorts) optimized for social media engagement.
• Produce compelling behind-the-scenes and UGC-style content to enhance brand authenticity.
• Model and appear on camera when necessary to showcase products in action and enhance storytelling.
• Direct lifestyle shoots, ensuring all elements align with brand aesthetics and messaging.
• Travel to various locations, including outdoor settings, to shoot lifestyle content that aligns with the brand vision.

Social-First Storytelling

• Stay on top of trending video styles, soundtracks, and creative formats to ensure brand relevance.
• Ideate and execute campaigns and content themes tailored for Instagram, TikTok, Pinterest, and other platforms.
• Collaborate with the social media and marketing teams to align content with brand strategy and audience insights.

Editing & Post-Production

• Edit videos with on-brand graphics, text overlays, and engaging transitions to enhance storytelling.
• Optimize content for different social media platforms, ensuring the right dimensions, pacing, and engagement tactics.
• Maintain an organized library of content assets, raw footage, and edited materials for easy repurposing.

Creative Direction & Brand Aesthetic

• Uphold and evolve brand aesthetics through strong visual storytelling.
• Experiment with different visual styles, lighting techniques, and compositions to create engaging content.
• Provide creative input on campaigns, influencer collaborations, and brand storytelling to enhance content effectiveness.

Collaboration, Ownership & Execution

• Work closely with the marketing team to bring campaign ideas to life.
• Assist with photoshoots and video productions, ensuring all content aligns with brand messaging.
• Organize and manage content schedules, ensuring consistent, high-quality output that meets deadlines.
• Take full ownership of projects, ensuring content is delivered on time and aligned with brand goals.
• Work independently with minimal supervision, demonstrating a self-starter mentality and proactive approach to content creation.

Qualifications & Skills

• Proven experience in video production and photography, ideally for a consumer brand.
• Strong knowledge of social media trends, particularly in short-form video storytelling.
• Expertise in editing tools (Canva, Capcut, Adobe Suite; Premiere Pro, Photoshop, Lightroom, After Effects) or other industry-standard editing tools.
• Ability to shoot with camera phone to professional camera equipment (DSLR, mirrorless, or equivalent) and edit high-resolution content.
• Comfortable modeling and appearing on camera in brand content.
• Ability to direct lifestyle shoots, ensuring content aligns with brand vision and storytelling.
• Willingness to travel and shoot in outdoor locations when needed.
• Self-starter with the ability to take initiative, manage multiple projects, and meet deadlines independently.
• Comfortable working in fast-paced environments with quick turnarounds and multiple projects at once.
• Creative problem solver with a passion for visual storytelling and brand-building.
• Strong organizational skills and attention to detail in content planning and execution.

Why Join Us?

• Work with fast-growing consumer brands making an impact in the home and lifestyle space.
• Be part of a creative team that values fresh ideas, experimentation, and bold storytelling.
• Play a key role in shaping brand identity through compelling visual content.

Have the opportunity to push creative boundaries and make a tangible impact.