What are the responsibilities and job description for the Marketing Specialist position at Anonymous?
Our client offers an exciting opportunity for a Marketing Specialist to join their growing organization and take charge of developing and executing marketing initiatives. This in-house role will play a key part in collaborating with external agencies and supporting both retail and corporate efforts. You will lead the development and execution of the marketing strategy, driving initiatives that elevate brand visibility, foster strong partnerships with retail and wholesale stakeholders, and engage cigar enthusiasts worldwide.
This hands-on, in-office position requires up to 25% travel.
KEY RESPONSIBILITIES
- Develop and implement comprehensive marketing strategies for both retail and wholesale channels to drive brand awareness and sales growth.
- Oversee the design and execution of promotional campaigns, advertising efforts, and digital marketing initiatives.
- Collect, analyze, and present campaign results to key stakeholders.
- Manage and enhance the social media presence, ensuring consistent messaging and engagement with the global cigar community.
- Organize and lead participation in trade shows, cigar events, and retail promotions to amplify brand visibility.
- Collaborate with the sales team to create targeted marketing materials for wholesale partners and retailers.
- Analyze market trends, customer insights, and competitor activities to refine strategies and identify new opportunities.
- Uphold the integrity of the brand by ensuring consistent alignment across all marketing channels and materials.
- Monitor and evaluate the performance of marketing campaigns, making data-driven adjustments to achieve objectives.
- Cultivate relationships with key industry influencers, media professionals, and strategic partners to expand brand reach.
- Oversee the marketing budget to ensure optimal allocation of resources for maximum impact.
REQUIREMENTS:
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree preferred).
- Proven experience in marketing management, ideally within the cigar, luxury goods, or beverage industries.
- In-depth understanding of retail and wholesale marketing dynamics.
- Strong leadership and team management capabilities.
- Proficiency in digital marketing tools, analytics platforms, and social media management.
- Excellent written and verbal communication skills.
- Passion for cigars and familiarity with the premium cigar industry is highly desirable.
- Willingness to travel for events, trade shows, and partner meetings as required.
