VP Ecommerce

Anoto is hiring a Head of e-commerce and Retail Partnerships to rapidly grow the sales of our physical products. We’re a small, friendly, and ambitious team of talented people bringing unique connected handwriting products to market. This role is broad and challenging with the opportunity to have a huge impact on the company’s success. 

The Head of Ecommerce and Retail Partnerships will be broadly responsible for the growth of our email e-commerce business by leading and prioritizing initiatives in the following areas: 

Drive traffic to ecommerce properties 

·      Establish and execute highly effective social network, influencer, and viral marketing campaigns. We have a high-engagement product that people love to talk about! 

·      Establish and execute an effective SEO strategy 

·      Establish and execute highly effective tactics for selling to our large, existing customer base (lifecycle marketing) 

·      Establish and execute high-growth, high ROAS paid ad campaigns (performance marketing) 

Optimize purchase conversion rates and average order value 

·      Establish effective pricing, promotional, and merchandising strategies 

·      Optimize copy and creative on product and other landing pages 

·      Optimize on-site and off-site reviews along with other social proof 

·      Optimize cart and checkout flows and overall ecommerce themes where appropriate 

·      Optimize our placements on partnership properties such as our Amazon product pages 

Retail partnerships 

·      Establish new partnerships with major retailers to place our products in their online and brick-and-mortar stores 

·      Negotiate pricing and terms 

·      Optimize online and in-store placements 

·      detailed project reports for senior management.

Direct-to-Consumer (D2C) Sales Expertise

·      10 years Proven experience driving online sales through platforms like company websites and Amazon.

·      Demonstrated success in developing and executing strategic sales plans to achieve revenue targets.

Distribution Sales Management

·      Extensive experience identifying and onboarding distributors while maintaining strong relationships.

·      Track record of monitoring channel performance and supporting distributor growth effectively.

Sales Operations Excellence

·      Skilled in sales reporting, forecasting, and optimising CRM systems for operational efficiency.

·      Experience implementing price strategies and refining sales processes to drive outcomes.

Cross-Functional Collaboration

·      Ability to work with marketing teams to align market strategies and optimise online sales initiatives.

·      Proven experience coordinating with operations and customer service to ensure seamless fulfilment and support.

Retail Partnerships Development

·      Expertise in negotiating pricing, terms, and securing product placements with major retailers in online and physical stores.

·      Strong ability to optimise in-store and online retail placement to enhance visibility and sales performance.

Ecommerce Growth Leadership

·      Proven ability to lead high-impact ecommerce campaigns, including SEO, performance marketing, and lifecycle strategies.

·      Skilled in conversion rate optimisation, implementing promotional strategies, and managing social proof for ecommerce success.

Sales Data Analysis

·      Ability to analyse sales trends, customer behaviour, and market dynamics to inform strategic decisions.

Performance Metrics Evaluation

·      Skilled in monitoring and optimising key performance indicators (KPIs) such as revenue growth, channel performance, and customer acquisition costs.

Forecasting and Predictive Modelling

·      Proficiency in creating sales forecasts and predictive models to anticipate market changes and revenue opportunities.

CRM Analytics

·      Expertise in leveraging CRM data to track sales performance, identify pipeline gaps, and enhance customer relationship strategies.

Channel and Distribution Analysis

·      Ability to assess the performance of distributors and retail partnerships, identifying opportunities for improvement and growth.

Pricing and ROI Analysis

·      Experience in evaluating pricing strategies and promotional activities to maximise return on investment (ROI) and profitability.

Digital Campaign Performance Analysis

·      Skilled in assessing the effectiveness of SEO, paid advertising, and social media campaigns using analytics tools to optimise traffic and conversions.

Customer Behaviour Insights

·      Ability to derive actionable insights from customer lifecycle data to enhance engagement, retention, and sales strategies.

Competitor Benchmarking

·      Proficiency in analysing competitors' sales strategies and market positioning to identify areas for competitive advantage.

Retail Performance Tracking

·      Expertise in evaluating in-store and online placement success, ensuring optimisation of retail partnerships.