Marketing Generalist

Essential Duties & Responsibilities:

The Marketing Generalist supports Ansay & Associates’ brand strategy through content creation, project management, and coordination across digital and traditional marketing channels.

Key Responsibilities:

• Execute marketing programs to promote the brand per direction from the Director of Brand Marketing.
• Maintain brand consistency across trademarks, logos, and publications.
• Support marketing plans aligned with brand strategy and agency wide strategic initiatives.
• Coordinate with vendors for branded items
• Manage inbound marketing programs for lead generation.
• Assist in web content updates on Ansay.com, and report on analytics to improve user experience.
• Manage targeted email campaigns and fulfill requests from the marketing inbox (e.g., POS sheets, ads).
• Develop and implement social media plans to increase brand awareness and engagement.
• Manage sponsorship initiatives.
• Create presentations and corporate communications as needed.

Qualifications:

• Bachelors Degree in Marketing or related field with 1-3 years of experience in content and social media marketing.
• Strong writing, organizational skills, and attention to detail.
• Analytical, data-focused, and proficient in marketing and social media tools (e.g., Adobe CC, Google Analytics, Hootsuite).
• Skilled in graphic design fundamentals and effective under tight deadlines.