What are the responsibilities and job description for the Ansira is hiring: Director of Content Marketing in Kansas City position at Ansira?
The Director of Content Marketing will lead Ansira's content strategy and execution for a dynamic, enterprise B2B SaaS organization. The ideal candidate will have a passion for storytelling, a data-driven mindset, and a proven track record of creating content that drives engagement and brand authority. This role will collaborate with the broader marketing team, sales, client partnership and product teams to craft compelling narratives that resonate with our target audience and align with business goals.
Key Responsibilities
- Content Strategy : Develop and implement a comprehensive content strategy that supports the company's revenue, demand generation, and brand awareness goals.
- Team Leadership : Build, mentor, and lead a high-performing content team, ensuring alignment with organizational priorities.
- Content Creation : Oversee the development of a variety of content types, including website, blogs, whitepapers, infographics, case studies, eBooks, videos, webinars, and more.
- SEO Optimization : Drive organic traffic by optimizing content for search engines, staying informed on SEO best practices and trends.
- Thought Leadership : Position the company as an industry leader by creating and promoting authoritative and insightful content.
- Performance Metrics : Define and track KPIs to measure the impact and success of content initiatives, and adjust strategies as needed.
- Collaboration : Partner with marketing, product, client partnership and sales teams to ensure content aligns with product positioning and buyer personas at every stage of the customer journey.
- Market Insights : Stay informed on industry trends, competitor strategies, and emerging technologies to create timely and relevant content.
- Brand Voice : Maintain a consistent and compelling brand voice across all channels and content types.
Qualifications
