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Senior Manager Product Marketing (US Remote)

ANSYS, Inc.
Waltham, MA Remote Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/12/2025

Date : Jan 7, 2025

Location : Canonsburg, PA, US

Company : Ansys

Requisition # : 15709

Our Mission : Powering Innovation That Drives Human Advancement

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation.

SUMMARY

The Senior Manager, Product Marketing for Structures, Fluids and 3D Design is responsible for leading the development and execution of all internal and external positioning and messaging and supporting associated marketing activities. This individual will manage a team of product marketing managers, guiding the creation of messaging, GTM strategy, sales readiness materials and marketing assets across a multi-product portfolio, while supporting the growth and revenue goals for the business. Success will be defined by effective program and campaign execution that results in significant pipeline and revenue growth.

RESPONSIBILITIES

  • Oversees and guides the benefit-based messaging for a significant portion of the Ansys product portfolio.
  • Leads the creation of positioning and messaging documents, marketing plans and demand generation activities.
  • Executes on bi-annual product launches to expose new capabilities and workflows.
  • Drives execution of organic technology-led promotion across digital mediums to build awareness and engagement.
  • Reports on results from all marketing and sales engagement activities to measure success against business goals.
  • Partners with corporate marketing leadership to develop and execute campaigns that drive new business.
  • Enhances and extends current processes to streamline business activities.

MINIMUM QUALIFICATIONS

  • Minimum of 5 years leading a team in a marketing capacity.
  • BS in Mechanical Engineering, Computer Science or a related field.
  • Strong working knowledge of simulation-based engineering.
  • Broad functional expertise across several marketing competencies.
  • Proven ability to lead and manage complex projects.
  • Excellent organizational, leadership, decision-making, and communication skills.
  • PREFERRED QUALIFICATIONS

  • Masters or other advanced degree in Marketing or Engineering.
  • Working knowledge of several areas of Marketing.
  • Experience in simulation-based engineering-related software domains.
  • Experience supporting global B2B and B2C demand generation campaigns.
  • INCLUSION IS AT OUR CORE

    Find out if this opportunity is a good fit by reading all of the information that follows below.

    We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people of all backgrounds.

    WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS

    At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions.

    Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

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    Remote working / work at home options are available for this role.

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