Senior Vice President, Performance Marketing Lead

Antenna is a PR and integrated marketing agency that specializes in cleantech, mobility, real estate, and healthcare. Our team combines deep domain expertise with full-stack PR and marketing capabilities to help innovative companies in our industries achieve breakout growth and velocity. With offices throughout the U.S., and an international network, Antenna is a high-growth organization that is focused on providing its professionals with an exceptional work-life experience.

We celebrate differences among our staff and encourage everyone to be their authentic selves. We are proud to be an equal opportunity employer and remain committed to fostering a diverse, inclusive, supportive, and respectful environment where each Ant feels a sense of dignity, belonging, and acceptance.

Antenna is seeking a passionate, highly motivated, and savvy professional to lead our Performance Marketing Practice. In collaboration with our executive team, you will position Antenna as the go-to PR and integrated marketing agency. You will inspire teams to be creative and strategic in achieving client campaign goals while driving business development opportunities and expanding Antenna's network across the real estate, health, and climate sectors. Additionally, you will contribute meaningfully to Antenna's culture and play a key role in shaping the agency's broader growth strategy.

This position will be based in NYC, reporting to the Chief Client Officer.

What You'll Do

Business Development Agency Expansion

• Collaborate with Antenna's executive team to develop a business strategy for operationalizing and leading the day-to-day management of our Performance Marketing practice.
• Contribute to shaping Antenna's agency marketing strategy to support business development and talent recruitment objectives.
• Set the vision, build, and lead the Performance Marketing function.
• Maintain and hit profitability targets and operations KPIs.
• Collaborate with the leadership team to grow Antenna's offerings and ensure smooth collaboration on integrated accounts and cross-functional teams.
• Manage the practice P&L, ensure profitability, and stay accountable to the bottom line.
• Collaborate with Antenna's executive team to set and achieve personal goals for new business origination.
• Coordinate with Antenna's Growth team to lead the development of proposals for relevant prospective clients, helping to tailor proposals to client-partner objectives.
  
  

Client Relations Campaign Oversight

• Ensure client programs continually track to campaign goals and objectives, focusing on key metrics, while ensuring profitability. Hold quality of work in the highest regard.
• Facilitate highly communicative, direct, two-way relationships with client-partners, reinforcing strategic counsel and support, and confidence in agency expertise and services.
• Champion integrated services throughout all client engagements, partnering across earned media, creative, web development, and other digital specialties.
• Develop and oversee the marketing strategies for all digital channels, including but not limited to paid media (search, social, programmatic, video, audio, etc ), SEO, Email Nuture, Marketing Automation/CRM, Organic Social, ABM and offline (direct mail, radio, OOH) channels.
• Proactively improve overall campaign processes and identify new opportunities to test, measure, and scale new channels
• Expand Antenna's owned social capabilities (social media strategy, monitoring & reporting, community management, social customer service, and content strategy)
• Expand Antenna's research, data, and measurement capabilities to drive actionable insights and establish a "data-as-a-service" mindset, ensuring alignment with client business outcomes.
• Collaborate with the leadership team to grow Antenna's offerings and ensure smooth collaboration on integrated accounts and cross-functional teams.
• Encourage formal client assessment of agency performance – Quarterly Business Review (QBRs) – or at a frequency appropriate to the account.
• Work with the practice Vice Presidents to identify and act on opportunities to expand client relationships and campaign scopes.
  
  

Mentorship Employee Development

• Set the vision, build, and lead the Performance & Digital Marketing function.
• Meet regularly with Chief Client Officer and Chief Growth Officer to discuss challenges, demands, best practices for growth, and opportunities.
• Manage, motivate, and mentor employees, setting and communicating consistent goals and objectives for client campaigns and professional development.
• Foster a culture of diversity, inclusion, achievement, respect, individuality, empowerment, and creative innovation backed by strategic thinking.
• Identify strong performers and emerging talent, communicating directly and consistently that they are valued through verbal and written commendations and, as appropriate, recommending monetary rewards.
• Identify resource requirements based on projected growth
• Conduct biweekly check-ins with direct reports and provide counsel and feedback on how to grow professionally, as well as provide counsel on how to constructively approach client and agency demands.
• Work closely with Chief Client Officer and SVP of Operations to assign and monitor monthly staff client allocations, adjusting account workloads as appropriate.
• Track and conduct staff reviews in a timely and comprehensive manner, providing candid and direct feedback.
• Nurture relationship with agency CEO and C-Suite. Take advantage of open door policy to introduce new ideas, seek professional advice, and flag issues that demand attention.
  
  

Who You Are

• 12-15 years of experience building effective multi-channel marketing strategies, including paid media, SEO, Social media, ABM, email marketing and automation (agency experience required)
• Expertise in leveraging advanced analytics and data-driven strategies to inform decision-making, optimize performance, and align with organizational goals
• Experience successfully building, managing, leading, and growing a digital/performance marketing team
• Experience and/or interest in industries Antenna specializes in: Cleantech, Health, Mobility, Real Estate, B2B Tech, etc.
• Experience building and leading cross-functional teams, and managing practice-level and campaign-level P&Ls
• Ability to articulate a vision and strategy in a way that inspires and motivates a team
• Ability to manage multiple, complex priorities with tight deadlines
• Strong analytical, forecasting, and budgeting skills
• Outstanding leadership and management skills
• Exceptional communication and interpersonal skills
• Ability to think strategically and connect client goals/objectives with integrated marketing program approaches; a solve vs sell mentality
• Proactive, confident, entrepreneurial, organized and flexible - you see the big picture and understand how to organize resources to achieve results
  
  

What We Look For

• Collaborative, proactive, and persistent mindset.
• Curious nature and the desire to challenge the status quo.
• Passion for Antenna's sectors and a determination to make an impact.
• Drive to deliver an invaluable client service experience.
• Desire to leverage innovative technology to drive impact for our clients and optimize the delivery of great work.
  
  

What We Offer

• Competitive salary, comprehensive benefits, and matching 401K.
• Time off is required. We want our ants to rest, relax, and recharge, so we offer a tiered PTO system-based tenure at the agency with 18 PTO days to start and Winter Recess.
• We value and celebrate diversity. Our staff come from different backgrounds, and we honor their various religious and cultural observances by offering Floating Holidays and Heritage Month celebrations.
• Early Fridays are for all year round. Summer Fridays are great, which is why we extend them throughout the year.
• Service is in our DNA. We offer a paid day off every year to volunteer with an organization that is meaningful to you.
• Tenure is valued and rewarded. In addition to tiered PTO and professional development stipends based on tenure, we offer Sabbatical Leave to our seasoned Ants.
• We invest in our Growth-Stage Ants. We connect Ants with Mentors/Allies other practices for guidance, advice, friendship, and networking.
• We were hybrid before it was cool. We've always believed in balance and have offered a hybrid office schedule well before the COVID-19 pandemic.
• Growth is the key to our collective success. We offer a yearly Professional Development Stipend, career development, training, and mobility.
• Connection and relationship building is everything. We offer regular outings, virtual events, Heritage Month celebrations, interest Slack channels and happy hours.