What are the responsibilities and job description for the Director of Sales and Marketing position at Anthology of the Arboretum?
Anthology of the Arboretum -
Continue your life story with us! At Anthology Senior Living, we exist to make remarkable impacts on the lives we touch. Every resident and employee have a unique story, and by celebrating the individual, we create a stronger community fueled by the power of connection.
Director of Sales and Marketing Job Summary :
- Responsible for generating and managing leads to qualify prospects and move them through the sales process for the purpose of achieving budgeted occupancy targets for the community
- Responsible for the development of the communities marketing, public relations, and advertising programs to maintain a growing base of referral sources, and promote the programs provided by the community
- Maintain a working knowledge of the local market trends and competitors to assist in development of sales and marketing strategies and action plans
- Receives and / or responds to all incoming calls for inquiries. Follow-up with the inquiries via telephone calls, card / letters, mailing of marketing information and other means in an effort to meet budgeted occupancy
- Keeps referral, mailing list and customer information up to date
- Identifies, builds, and develops an effective network of community and professional sources
- Achieves and maintains required number of marketing contacts per week. Maintain outside referral database of qualified contacts
- Develops active referral base within the community by making personal visits and sponsoring networking functions at the property
- Monitor’s condition of all model rooms and respite rooms daily. Ensure that all rooms are ready for tour activity
- Conducts morning walk-through of community to ensure readiness for property tours. Ensures all common areas needing attention are addressed at the beginning of each day, prior to any tour activity
- Completes the marketing report weekly and provide completed report to the Executive Director
- Attends all appropriate networking functions in the area
- Works with the Executive Director to establish a creative marketing and advertising plan for the community
- Develops and complete a Competitive Market Analysis at least twice a year or as directed to do so by the Executive Director
Qualifications :
Benefit & Perks :
of the month following hire date for
Anthology Senior Living is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
