Job Type
Full-time
Description
Job Title : VP of Marketing
Department : Marketing
Reports to : Chief Executive Officer (CEO)
Last Revised : 01 / 27 / 2025
Job Summary :
The VP of Marketing will play a key role in creating unforgettable and unique experiences for our customers by blessing their homes and collaboratively crafting fragrances. You will oversee customer acquisition and retention efforts, optimize our eCommerce strategy, and execute innovative product launches. By aligning sales, marketing, and eCommerce, you will contribute to the company's core vision and maximize revenue growth. Your leadership, creativity, and strategic expertise will inspire and empower our team to pursue innovative solutions while upholding our values.
LMA Responsibilities :
- Completes all People Management main job functions as set by executive leadership including, but not limited to, regular 1x1's, productive meeting leadership, reviews, and performance management (praises & coaching).
- Confronts workflow, performance, or conduct problems boldly. Thus, protecting a productive, drama-free, and fun work environment for the team.
- Actively initiates team camaraderie & participates in culture building initiatives throughout company.
- Proactively contributes debates, concerns, and new ideas to executive leadership for discussion for enterprise sustainability. Actively discloses issues and concerns that threaten the organization (the negative). Likewise, introduces ideas that further advance company or ownership values in creative ways (the positive)!
Primary Responsibilities :
Drive customer acquisition and retention across channels :
Develop comprehensive marketing strategies to attract and acquire new customers across various channels, including digital, social media, email, and traditional marketing.Design customer retention programs to increase customer loyalty and lifetime value, including loyalty programs, customer service initiatives, and targeted campaigns.Oversee eCommerce strategy and performance :
Collaborate with the web development and IT teams to enhance the online shopping experience, including site navigation, design, and functionality to optimize customer experience through our online channels.Lead product lifecycle and new launches :
Manage the product lifecycle including positioning, pricing, and promotional activities, from ideation and development to launch and post-launch analysis, to ensure the successful introduction and market acceptance of new products.Align sales, marketing, and eCommerce to further the company vision and revenue growth :
Develop and implement strategies to align sales, marketing, and eCommerce efforts to bless households through candle craft, word, and deed and maximize revenue growth.Establish clear goals, metrics, and KPIs for each function to ensure accountability and performance tracking.Optimize customer journey for loyalty and conversion :
Develop customer journey maps to identify customer needs, preferences, and pain points throughout the customer lifecycle.Identify and prioritize opportunities to optimize the customer journey for increased loyalty, engagement, and conversions.Requirements
Required Skills / Abilities :
Excellent verbal and written communication and interpersonal skills.Excellent time management skills with a proven ability to meet deadlines.Fierce critical thinking & systems thinking abilities. Can see global connections to creatively problem solve.Ability to prioritize tasks and delegate tasks to many others in a way that makes sense for their role and skill set.Ability to create value & make hard calls in executive leadership in a high-stakes environment. Can self-regulate public emotions to push forward with company goals & initiatives.Ability to exhibit the small business mindset, even as the business grows. Ability to work well with and lead a team in this at times ambiguous context.Bachelor's degree in Marketing, Business Administration, or a related field OR equivalent experience required.Minimum of 5 years of experience in marketing sales, and eCommerce leadership roles, with a proven track record of driving growth and revenue.Demonstrated expertise in developing and executing comprehensive marketing and sales strategies across various channels and customer segments.Experience in overseeing eCommerce strategy, performance, and optimization.Experience in UI / UX required.Experience working with a company that implemented and successfully utilized the Entrepreneurial Operating System (EOS) preferred.Strong analytical and problem-solving skills, with the ability to track and analyze performance data to drive strategic decisions and initiatives.Physical Requirements :
Prolonged periods sitting at desk and working on a computer.
Environment Requirements :
Working in an environment with various fragrances and scents.
Travel Requirements :
Minimal travel (2 - 3 trips annually at times).
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
