What are the responsibilities and job description for the Marketing Manager position at Anya's Reviews LLC?
Job Description
We are a small, close-knit company looking for a Marketing Manager who can be an integral member of our management team and who can help our company scale beyond its initial grassroots growth. The ideal candidate is savvy and innovative while also kind and collaborative. Strong experience in e-commerce, email and social media content marketing, conversion rate optimization, and paid media advertising is essential for this role.
Job Responsibilities
Marketing Strategy
- Work closely with the CEO & Creative Director to develop and implement the marketing strategy across all platforms.
- Plan and execute an email and SMS marketing strategy including newsletters, retargeting, and customer segmentation.
- Oversee content creation for web and social media, including creating original content or repurposing existing content.
- Execute a comprehensive content marketing, paid media, SEO, and conversion rate optimization strategy.
- Oversee all paid ads for Anya's Shop.
Market Research
- Investigate the broader barefoot shoe market to identify emerging trends in design, messaging, and community.
- Analyze customer and community feedback to determine areas for improvement.
- Present findings to the company's leadership and customer service teams.
Project Management
- Develop and oversee the marketing budget.
- Coordinate budgets and logistics for photoshoots, photo editing, and other design projects.
- Build, train, and direct a team of content creators.
Marketing Technology
- Maintain marketing software for customer management, lead generation, marketing automation, email platform, and website integration.
- Oversee website maintenance in collaboration with the Chief Operations Officer, including design, content, customer journeys, and conversion optimization.
- Research, make recommendations, and implement new marketing automation software as needed.
Required Qualifications:
- At least 5 years of digital marketing experience.
- At least 2 years in a marketing management role.
- At least 2 years experience in e-commerce marketing, including overall strategy, copy writing, and email, SMS, and social media marketing.
- Proven track record of marketing management, strategy development, and executing successful marketing campaigns across digital media.
- Excellent verbal and written communication skills.
- Ability to analyze and interpret performance metrics and to leverage data to inform decision making.
- Demonstrated experience in creative software tools such as Adobe Creative Suite or Canva.
- Demonstrated experience with financial budgeting, pricing strategies, and project management.
- Experience with e-commerce management software. Strong preference will be given for Shopify experience, however experience with comparable e-commerce software such as Big Commerce or Woo Commerce will be considered.
- Able to travel a few times per year for events or expos.
Preferred Qualifications
- Intimate knowledge of Shopify. Consideration will also be given for experience with comparable e-commerce management software.
- Experience in e-commerce for a related industry: footwear, apparel, or accessories.
Benefits offered:
- Insurance benefits, including medical/dental/vision
- Paid Time Off
- 9 Paid Holidays
- Free shoes following first month of work
- Eligibility for future benefits provided by the company
About us
At Anya's Shop, we're into shoes that move with you and that you aren't kicking off every chance you get. These are shoes to live your life in. That's because our shoes are made with feet in mind. You'll always find here a natural fit that's so good you'll be tossing out all your other shoes. But if you thought that being comfortable meant saying goodbye to your stylish shoes, think again. No more deciding between what feels good and what looks good. Get both in one!
Anya discovered barefoot shoes after a lifetime of foot pain and believing she would never find comfortable shoes again. She launched her Anya's Reviews blog to share what she learned and educate others about the many stylish and functional barefoot shoe options available. Soon after, she - together with her family - launched Anya's Shop to help make small barefoot shoe brands more accessible to a wider audience.
Job Type: Full-time
Pay: $70,000.00 - $75,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Cedar Rapids, IA 52404
Salary : $70,000 - $75,000